'Sourcing, negotiating and launching 150 premium beauty brands delivering a sales growth of 49% Year-On-Year.'
'Building M&S beauty credibility through developing innovative new products across categories.'
'Repositioning a heritage beauty brand through a new global strategy, new product development and pricing.'
'Developing a Korean Skincare Brand, through our Coaching and Mentoring Programme'.
'Global buying strategy for a travel retail company to drive growth, maintain flexibility and improve speed to market.'
Welcome! We hope our blog is a source of inspiration for you, providing you with insight, knowledge and a vision for creating your brand. Think big, plan carefully and follow your creative ideas.
We love partnering up with visionary entrepreneurs and organisations to develop new brands in this industry. Our team are passionate and insightful professionals with years of experience – in strategy, branding, product development, buying, category management, global marketing, contract manufacturing – to help you to create, develop and grow your business.
Straightforward, positive, creative pragmatic thinkers, we believe in telling things the way they are. We work with you to develop a comprehensive strategy for your business by looking at the ‘big picture’ and then delving down into the details to create order and structure, neatly packaged up to deliver you commercial results.
Our founder Janet Milner-Walker has worked with leading brands and companies across the beauty, retail, travel retail and luxury goods sectors in the UK, Dubai and South Africa. She founded Bespoke Advantage as a beauty brand management company…