An international beauty brand was looking to enter the UK market, and approached us to create a market-entry strategy for their brand. They didn’t have much knowledge of the UK retail landscape and wanted an understanding of retail, customers, competitors, trends, compliance, and regulations.
Founded by Alisa and Lysandra Fraser, former winners of The Block Australia and interior design experts, the company was born out of the duo’s challenge to find bathroom and kitchen styling products that complemented their finished projects. al.ive body innovates and creates new products that align with customer demand, pushing the boundaries of the personal and home care industry. Launched in March 2020, the brand quickly established distribution in independent homewares and design retailers across Australia. Beginning with hand and body creams and soaps, continuous product innovation has extended al.ive body into hair care, room scents and premium kitchen cleaning. All products are 100% recyclable.
Our approach and results
We reviewed the al.ive Body website, their marketing materials and product range along with doing a deep dive into the UK beauty marketplace, UK competitors, key trends driving growth, retail channels to make recommendations on how best to approach market-entry of the UK.
Need help with building your beauty or wellness business? Bespoke Advantage is a London based brand management consultancy working with award-winning brands, retailers, investors, trade bodies and embassies to support you in developing and growing your business across the marketplace. If you are looking to launch a brand in the industry, or for support in expanding your business across markets, get in touch, we would love to hear from you – www.thebespokeadvage.com
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’