Wondering how to build your beauty brand? Do you have a great idea for creating your brand in the beauty or wellness space but you don’t know where to start?
The global natural and organic beauty market was worth US$11.5 billion in 2018. It is forecast to grow more than double this figure by 2025, reaching an estimated US$23.6 billion by the close of 2025, growing at a CAGR of 9.4% between 2019-2025.
It’s exciting to see new entrepreneurs entering this space, with some great innovations in mind, in the UK, and internationally. Entrepreneurs, starting out from the very beginning with a launch of one or two products, to well-established companies likes spas, salons, and retailers are identifying opportunities to grow their business through launching new brands.
One of the most important steps to take, before developing a new product or brand, it to create a clear strategy. Building a brand takes time and requires an investment – you need to carefully consider what products you are going to create, and how you are going to sell your products and what marketing you need to do.
There are a few elementary ingredients that go into building a beauty brand – from packaging, to formulations, developing a strong marketing strategy, social media, content strategy, PR and sales. Having a great product that delivers upon its promise is of little consequence if you haven’t budgeted to invest money in growing your brand.
If this all sounds a bit daunting and you don’t know where to begin, we can help you with this. As an international beauty brand consultancy, we work with well-established beauty and wellness brands, with retailers, investors, trade bodies and others to develop their brand from ‘concept to shelf’. We apply a structured process to every brand we create that walks you through what you need to do from ‘concept to launch’ and through our outsourced product development services, workshops and our beauty accelerator program, we will show you how to do this too. GET IN TOUCH.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’