We have all heard about the importance of having a ‘Big Idea’. With so many products in the marketplace, it is crucial that you have a distinctive point of difference. This Idea differentiates your brand and enables your customers to choose your brand as The Brand for them. If you are staring at a blank screen pondering on how to come up with your winning idea, here are a few pointers to get started.
Having a niche provides your business with a competitive advantage. It provides a distinct point of view, a distinct way of working and a distinct solution. We work with our clients to develop their brands from ‘concept to shelf’ through our consultancy services, and our online accelerator programme, BeautytoLife®. GET IN TOUCH to discuss how we can support you.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’