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The Future Belongs to Those Who Believe in the Beauty of their Dreams - Eleanor Roosevelt.

Bespoke Advantage

Bringing beauty to life

To create anything first you should able to visualise this. We share the latest industry news across marketing, beauty new product launches, innovative ingredients and packaging, must attend events as well as interview industry experts on our podcast to bring you insights and expertise.

 

Exploring the US Beauty Market

The US is the largest beauty market in the world – little surprise considering the size of its population, and..

Exploring the UK Aesthetics Market

The UK aesthetics market has grown significantly over the years and it continues to evolve with new products and treatments..

Scoping the African Beauty Market

When it comes to the beauty industry, Africa’s strong retail sector, both online and in-store, is pivotal in shaping the..

These companies are ‘nailing’ it

The UK’s professional beauty market is booming. From massage to waxing and aesthetic procedures such as injectables, and manicures, we..

Elevating your Beauty Brand through PR

In the competitive beauty industry, brands often struggle to distinguish themselves amid a sea of products and competitors. With so..

Mastering Digital Marketing for Beauty Brands

In today’s rapidly expanding beauty industry, establishing a strong online presence is more crucial than ever. The digital landscape offers..

How Beauty Brands are entering the UK

The beauty and personal care industry contributed £24.5 billion to the UK economy in 2022. Despite no longer being a..

How Beauty Consumers are Shopping Today

When building a beauty brand, seeking strategic advice can be a game-changer. A detailed plan not only saves time and..

Bath and body is the next big thing

You heard right – we can’t get enough of the bath and body category! Self-care and wellness has taken centre..

The Evolution of Men’s Grooming

There is a rise in prominence of men’s grooming brands. This category has exceeded in sales over the past few..

Heritage Beauty Brands Driving Growth

There was a time when beauty was considered something of a luxury – products you bought for a special occasion...

Time to embark on a sensorial adventure with fragrance

From intense creations by designer houses to niche brands hitting all the right notes, the fragrance world is a sensorial..