‘The Future Belongs to Those Who Believe in the Beauty of their Dreams ‘ Eleanor Roosevelt. Great words regarding visualisation, in order to create something you should first and foremost be able to visualise this.
We share the latest industry news across marketing, beauty new product launches, innovative ingredients and packaging, must attend events as well as interview industry experts on our podcast to bring you insights and expertise. We hope you will find beneficial resources you can draw upon as you develop your brands and your business. We always love hearing from our clients, so do reach out should you have anything we can support you with.
There is a rise in prominence of men’s grooming brands. This category has exceeded in sales over the past few..
There was a time when beauty was considered something of a luxury – products you bought for a special occasion...
From intense creations by designer houses to niche brands hitting all the right notes, the fragrance world is a sensorial..
The beauty market in Australia had a $7,756 million revenue in 2021, according to Statista. Predictions indicate that the Australian..
Could India be the new empire for global beauty players? According to Euromonitor International, the retail value sales at fixed..
Let’s face it, hair is personal. It is often said that when you are making big changes in your life,..
The world of wellness is a fascinating one. In years gone wellness was considered to be a luxury, occasionally visiting..
We have extensive expertise in working with clients, retailers, brands across the Middle East and have personal experience of living..
The UK is experiencing a high volume of enquiries from cosmetics companies that have the scope to be significant. In..
An international beauty brand was looking to enter the UK market, and approached us to create a market-entry strategy for..
They launched as a beauty accessories brand, with a range of brushes over six years ago. The business grew organically,..
Petra had a strong vision for their brand but needed support with refining the look and feel of their brand,..