Beauty Brand Strategy - Bespoke Advantage

How to Create your Brand Strategy

Brand strategy is crucial to defining and creating your strategic plan and building a solid foundation for your business.

It provides a steer on your vision, mission, brand values, USP. It considers your product, pricing, positioning. It identifies who your customers and your competitors are. It helps you to set your goals and objectives, and to define how you are going to achieve this. Most importantly it outlines your cash flow forecast and your sales.

When developing a beauty brand for the first time, it is imperative to bringing your vision to life. As an existing business, it is something you should be creating year in, year out as you set milestones for the future growth of your business.

Creating your strategy, starts with asking yourself a few key questions:

  1. What makes your business/product(s) unique? Understanding your niche is the first step to helping you to sell your product/s or service/s.
  2. Who are your Customers ? If you are launching your business from the start, defining customer personas is imperative to understanding more about the types of people who will buy into your brand or service, what is important to them, where they shop, and the type of marketing you need to do to reach them.
  3. Who are your Competitors? Completing a competitor analysis helps you to define the marketplace, what other brands are doing, what makes them different and how to differentiate yourself.

Creating your brand strategy for your beauty business is something you should be doing on an annual basis. Each year through setting new goals and objectives, and reviewing your business and results, as well as the marketplace and your competitors, you should be conducting business planning and putting a clear strategy in place.

GET IN TOUCH to discuss how we can support you in reviewing your current position, where you would like to take your business and what needs to happen to get you there. We can work with you to develop your strategy, and to execute this.