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Official Biography

Janet Milner-Walker is a respected authority in developing and launching brands across the beauty, spa, and wellness industry from ‘concept to shelf’. She is the founder and director of Bespoke Advantage, a beauty brand management company based in London, a consultant, a mentor, and a speaker. Over the past twenty years she has built a stellar reputation for providing expert advice and guidance to start-ups and blue-chip companies based in the UK and further afield. Janet speaks at industry events, on webinars and podcasts and contributes to features in the press for publications including Cosmetic Business.

Janet’s passion in the beauty industry stems from her earlier career. Initially studying to be a chartered accountant she switched courses to train as a retail buyer, and she became the buyer for Kanebo Cosmetics in South Africa. From there her career drew her to the UK and Dubai, and she has held positions for companies including Global Product Director for Crabtree & Evelyn; Head of Beauty Buying & Merchandising for Harvey Nichols and Areej, Al Tayer Group; Global Marketing Manager for Forevermark, De Beers Group, and senior buying and product development positions for M&S, Boots, Body Shop.

She founded Bespoke Advantage as a beauty brand management company in 2017 to work with clients to develop purposeful brands that have a positive impact on people’s health, beauty, and wellbeing. Their award-winning portfolio of clients includes trichologists, make-up artists, pharmacists turned skincare entrepreneurs, private investment companies and established beauty and wellness companies based in the UK and internationally.

Cosmetics Business reveals 5 key trends shaping the rise of beauty activism

‘Beauty has become a playground for activism. It may not always be a safe space for brands to play in, but those who get it right have much to gain’ …

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Cosmetics Business reveals the 5 biggest skin care trends in new report

‘Skin care continues to glow with opportunity. This report identifies how brands can differentiate and stay relevant for the future’ …

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Cosmetics Business reveals the 5 biggest future-facing colour cosmetics trends in new report

Are you thinking about launching a cosmetic brand? ‘Colour cosmetics is experiencing its toughest time in years, but by focusing on digital

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Cosmetics Business reveals the 5 key bath and body trends in new report

‘Amid a dynamic and fast-changing bath and body care market, brand distinction, and a driving purpose, is everything’ …

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Cosmetics Business reveals 5 key beauty start-up trends and advice in new report

‘Fearless and fast-moving, beauty start-ups continue to set new standards for the beauty industry amid the current crisis. This report reveals how to start out in beauty’ …

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Would you Pay $2 for Someone Else's Half Finished Lipstick?

As strange as this may sound, there has been a trend in buying second hand cosmetics? Although with Coronavirus, this may well come to an end.

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BW Confidential Beauty Insight

‘A bespoke approach to developing beauty products doesn’t necessarily provide a brand with economies of scale at the moment, and in some cases can be a very costly option’…

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