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Official Biography

Bespoke Advantage is a beauty brand consultancy, working with award-winning beauty and wellness brands, retailers, investors and trade bodies.

BeautytoLife is a beauty accelerator program, to empower beauty entrepreneurs  in how to bring their brands to market.

Janet Milner-Walker is the founder and managing director of Bespoke Advantage, and of BeautytoLife. She is also an international speaker, a trusted advisor, a coach, and a freelance writer. She speaks at industry events, guest lectures at universities and writes for publications.

Topic UK, Flashback to Beauty Retail in 2023

The beauty industry is a buoyant industry, that despite economic challenges, playing out globally, has remained comfortably afloat. Janet Milner-Walker shares more on the changes that drove growth in 2023, with Topic UK in their February ’24 issue.

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Yorkshire Business Women, Beauty Trends Shaping 2024

As 2024 rolls in, beauty remains firmly in the eyes of the consumer.  Janet Milner-Walker highlights the top 10 beauty trends we can anticipate seeing in 2024 with with Yorkshire Business Woman, in their February ’24 issue.

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Lessons from Sephora, Tweens and TikTok Saga

Recents events have highlighted the impact TikTok has on Gen Alpha as 10 year old’s marched into Sephora demanding products from Drunk Elephant and other beauty brands. Janet Milner-Walker shares her thoughts on how retailers and brands should address this with Cosmetic Business, January 2024.

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A Scoop on Beauty

The beauty industry is a resilient industry – and over 2023 we have seen the launch of new innovative products and brands, brand collaborations, store openings and mergers and acquisitions fueling sales. Janet Milner-Walker share her thoughts with Howard Kennedy in their latest retail report, January 2024.

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Green Myths, The Guardian

How sustainable is my beauty regime? This is a big question that most consumers ask themselves when buying new products… more of us than ever are opting to make sensible decisions when filling up our makeup bags but defining sustainability isn’t simple. Our founder, Janet Milner-Walker shares her thoughts with The Guardian, 6th January 2024.

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Popping Up Soon near You!

Pop-up stores are an attractive route to market, particularly for direct-to-consumer brands, and for international brands launching into a new market. Our founder  Janet Milner-Walker shares more on how to achieve a successful pop-up launch, with TopicUK, December 2023, pages 70 – 71.

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The Beauty Industry Reacts to THG's Biossance Acquisition

It has been great to watch how The Hut Group has diversified in several directions over the past few years. Our founder Janet Milner-Walker talks to Beauty Independent regarding their latest acquisition of Biossance – an American clean beauty brand.

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Staying One Step Ahead of the Game

Much has been circulating about The Body Shop, and who is going to buy it next. A global success, acquired by L’Oreal and then Natura & Co. the question arises how does a brand with longevity remain relevant. Janet Milner-Walker shares more on this in Topic UK, October 2023, pg’s 84 – 85.

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Why does no one know what to do with the Body Shop

The Body Shop is up for sale, a third time, but who is going to buy it? Janet Milner-Walker speaks to Julia Wray, editor of Cosmetic Business about the changes that have impacted the business, in September 2023 Cosmetic Business.

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Hair Today, Gone Tomorrow

One of the categories driving significant growth over the past twelve months is hair care, specifically premium hair care.  Janet Milner-Walker discusses what’s driving this growth with TopicUK, pg’s 92 – 930, Aug ’23.

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How Inflation Impacts Beauty Prices

Over the past twelve months, costs have been spiraling out of control globally, resulting in economic instability and disruption to businesses across the board. Janet Milner-Walker discusses the knock-on affect of rising prices, on consumers purchasing habits in the latest Yorkshire Businesswoman, pg’s 18 – 20, June ’23.

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What is Sustainable Beauty?

91% of UK beauty shoppers say sustainability and ethical considerations are important when buying beauty products, however 83% believe the industry could be more transparent. Janet Milner-Walker discusses sustainability in her latest article for Topic UK, pg 82 – 85, June ’23.

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What's Driving Growth in Skincare?

The global skincare industry is forecast to reach sales of over $207 billion by 2028, and it shows no signs of slowing down soon – Janet Milner-Walker shares more in her latest article for TopicUK, April ’23, pg’s 80 – 83 on what is driving growth.

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Let's Celebrate Women in Beauty

What better way to celebrate International Women’s Day than to pay homage to British women who are making strides across the beauty industry? Janet Milner-Walker shares more in her latest article for Yorkshire Business Woman, April ’23, pg’s 66 – 69.

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Judging your Business Pitch

We are thrilled to announce that Janet Milner-Walker is a judge at Next Generation Programme with Enterprise Nation. This programme is run with Optivo, for 18 – 24 years old entrepreneurs who are are residents with Optivo and partner housing Associations.  They will pitch their business plans to win a grant.  https://lnkd.in/eyQ9bf_A.

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Gift the Scent of Christmas

Scents have a way of conjuring up memories, of times long past, birthdays, engagements, weddings, and favourite holidays that draw upon our emotions and nostalgia. Janet Milner-Walker shares the latest trends in fragrance with Yorkshire Businesswoman, December 2022, pg 71 – 73.

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Virtual Workshop 4: Learn to Sell, 3rd Nov 2022

StartUp UK is aimed to support entrepreneurs who want to start or grow their own business. We will be joined by Catherine Erdly, founder of the Resilient Retail Club and Janet Milner-Walker, founder and managing director of Bespoke Advantage.

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The Wellness Exchange, Enterprise Nation

We are super excited to be joining Enterprise Nation at The Wellness Exchange. Our founder Janet Milner-Walker is a keynote speaker and will share how to present your brand into retail. Join us Friday 14th October, in London. Register for your tickets today. 

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Beauty and the Metaverse

I am sure you have heard the term ‘Metaverse’, but what does this mean in relation to beauty? Janet Milner-Walker discusses this with Yorkshire Business Woman October 2022, pages 30 – 33.

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To Supplement or not to Supplement?

So, here’s the magic question – to supplement or not to supplement- which side of the fence are you sitting on? Janet Milner-Walker shares more on this in Topic UK October 2022, pages 84 – 87.

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The Benefits of Fermented Skincare

Fermented skincare is rich in healthy bacteria and probiotics and can support the skin in balancing and strengthening microorganisms that make up our skin’s microbiome. In the August ’22 edition of Yorkshire Business Woman Janet Milner-Walker discusses why we should include these in our skincare regime. Pages 26 – 28.

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The Balance Festival - How to Build a Wellness Brand

The Balance Festival took place on 19th June ’22 in London and Janet Milner-Walker with Deborah Goldweis and Geraint John, discussed what to consider when building a wellness brand, introducing BeautytoLife®  a beauty business accelerator by Bespoke Advantage®.

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Bespoke Advantage on Launching and Running a Successful Business

Our founder Janet Milner-Walker discusses what it takes to launch and run a successful business, with the team at BDB Pitmans in their latest edition June ’22 of Building Better Magazine. Read more pages 8 – 10.

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Our Health is our Wealth, and our future

In the June ’22 edition of Yorkshire Business Woman Janet Milner-Walker discuses how the pandemic has made us consider and value our health and wellbeing from the inside out. Read more pages 32 – 34.

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The Launch of Beautiful Things

The beauty industry is a hot bed at the moment with new product launches, acquisitions and collaborations. Janet Milner-Walker discusses what’s happening in the marketplace with Topic UK pages 82 – 84, May 2022.

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The White Label - Excel Centre

Bespoke Advantage® exhibited at The White Label Show at the Excel Centre in March ’22, and Janet Milner-Walker was a keynote speaker discussing The Power of a Personal Brand.

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How Effective are Celebrity Beauty Brands Really?

Janet Milner-Walker shares with Grazia Online Middle East, why more celebrities are launching beauty brands, despite not all of them achieving the same level of success.

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BW CONFIDENTIAL: An analysis of how beauty brands can take personalized products to a mass audience

Janet Milner-Walker, shares her thoughts on personalisation – pg 9 – 11, BW Confidential.

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Is Clean Beauty Best? Facts & Fiction

Clean beauty is a buzzword that is back on our radar, but what does it mean, and should we prioritise brands that are ‘clean’? The word itself is confusing. Janet Milner-Walker discusses the terminology, and deciphers the facts and fiction in Topic UK, March 2022, pages 76 – 79.

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Beauty Independent: Walmart’s Partnership With Space NK

Janet Milner-Walker discusses the latest partnership between Walmart and Space NK with Beauty Independent, across 250 stores and online with 600 products from 15 different brands.

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In Conversation with Victoria Gosling OBE

Janet Milner-Walker, talks Skin Health with Victoria Gosling OBE, Chief Executive for GB Snowsport, Board member for the British Olympic Association and Chair of Rugby Centurions. Victoria has a renowned career in the military, including as Chief Executive for Invictus Games 2016 in Orlando. Yorkshire Business Woman, Jan’ 2022, pg 38 – 41.

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Why Not Celebrate Veganism for a Month?

Between 2014 and 2019 the number of vegans in the UK quadrupled – January 2021 there are reported to be over 79 million vegans based globally. What does it take to become registered as a vegan beauty brand? Janet Milner-Walker discusses more in Yorkshire Business Woman, December 2021, pages 26 – 30.

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Ayurveda - The Science of Life

Ayurveda has been around for more than 7000 years. Of late there are more Ayurvedic brands launching into the UK, whilst not ‘new age’ it appears we are more in touch with our needs. Janet Milner-Walker sheds the light on Ayurveda in Topic UK, December 2021, pages 82 – 85.

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The Future of Beauty Looks Solid

Beauty, like fashion, creates a lot of waste, not all packaging related but that also comes from other parts of the supply chain.  Janet Milner-Walker shares more on the impact of the beauty industry on global warming – Yorkshire Business Woman, November 2021.

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Shopping for Beauty Online

Traditionally we associated beauty with skincare, cosmetics, fragrances, however this category has shifted significantly as consumers focus more on ‘inner and outer beauty’. Janet Milner-Walker  shares more on what’s driving sales in the beauty industry on page 88 – 91 of Topic UK‘s October 2021 edition.

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The Fantasy of Fragrance

Fragrances have the power to capture memories – our first kiss, weddings, the birth of our first child, churches and funerals, long balmy summer holidays and cold winter retreats. Janet Milner-Walker shares the latest trends in the fragrance industry on page 47 – 49 in Yorkshire Business Woman September 2021.

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Destination Spas

Spas are now designed to also address health and wellbeing, from the inside out through wellness resorts, laughter therapy, hypnosis, thermae, thalassos, medispas and health clinics. Janet Milner-Walker shares insights into what this means for the future of spas on page 78 – 79 in the latest edition of Salon Evo UK, Sept/Oct 21

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Beauty and the Modern Man

Gone are the days when men secretly sample their other halves beauty products. Our founder Janet shares more on the trends shaping the men’s grooming industry on page 62 and 63 in Topic UK‘s August 2021 edition.

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Hair Today, Gone Tomorrow

The haircare category has seen changes throughout the pandemic, whilst introducing a number of new trends. Read Janet Milner-Walker’s feature in the latest Salon Evo UK mag. P.94-95 July/August 2021.

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Virtual & Touchless - Is this the future of spas?

Having spent the past year cocooned indoors, we have been recreating spa experiences from the comfort of our homes.  Janet Milner-Walker shares what this means for the future of spas, page 88 – 89 in Salon Evo North America

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Beauty Reset 2021

Events over the past year have certainly been interesting in more ways than one. Not only have we have had to explore a new way of living and working online, but we have learnt how to pamper ourselves from the comfort of our homes. Janet Milner-Walker shares how this has changed our beauty habits, read more on page 78 – 80 in Topic UK June 2021 edition.

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Deep Diving into Sustainable Beauty

‘The Attenborough Effect’ is purported to have led to a 53% decrease in the use of single use plastic, 82% of whom now consider sustainable packaging key to their choice when selecting products (GlobalWebIndex).  Janet Milner-Walker explores trends driving the industry with consideration for our planet in Salon EvoUK page P82 – 83, May/June 2021.

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The True Meaning of Clean Beauty in 2021

Clean beauty has been an all-encompassing umbrella for several terms, with people confused about its true meaning, Janet Milner-Walker shares more on what clean beauty truly means in Yorkshire Business Woman April 2021.

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The Big Idea

We have all heard about the ‘Big Idea’ in business. If you are staring at a blank screen pondering on how to get started, read page 68 in Yorkshire Businesswoman where Janet Milner-Walker shares more about how to come up with a relevant idea for developing a business in the beauty, spa and wellness industry.

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The Virtual Reality of Beauty in 2021

2020 was the year we learnt to embrace Zoom, Teams and YouTube tutorials for work and play. With client-facing businesses opening and closing throughout the year technology was the way forward, Janet Milner-Walker shares how technology has influenced consumers needs for beauty products and services, in Salon EvoUK March/April 2021.

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The Changing Face of Beauty

Traditionally the beauty industry is a resilient one. The pandemic has been different – brands and businesses have pivoted to sell their products and services online with YouTube videos and virtual reality becoming the new norm. Janet Milner-Walker shares how technology has changed the industry on pages 54 – 57 in Yorkshire Business Woman.

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Building a Purposeful Beauty Brand

Throughout 2020 people have approached Bespoke Advantage to support them in launching a purpose-driven beauty and wellness business, over the next few months Janet Milner-Walker will be sharing more on how to go about developing a brand in this industry. Read more on page 84 in Topic UK January 2021.

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Cosmetics Business reveals 5 key trends shaping the rise of beauty activism

‘Beauty has become a playground for activism. It may not always be a safe space for brands to play in, but those who get it right have much to gain’ … Janet Milner-Walker highlights the benefits of beauty activism with Cosmetic Business.

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Cosmetics Business reveals the 5 biggest skin care trends in new report

Skin care continues to glow with opportunity. Janet Milner-Walker shares more on the 5 biggest trends in skincare with Cosmetic Business in their latest trend report.

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Cosmetics Business reveals the 5 biggest future-facing colour cosmetics trends in new report

Are you thinking about launching a cosmetic brand? ‘Colour cosmetics is experiencing its toughest time in years, but by focusing on digital this can change, Janet Milner-Walker shares more with Cosmetic Business.

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Cosmetics Business reveals the 5 key bath and body trends in new report

‘Amid a dynamic and fast-changing bath and body care market, brand distinction, and a driving purpose, is everything’ … Janet Milner-Walker shares her thoughts on this with Cosmetic Business.

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Cosmetics Business reveals 5 key beauty start-up trends and advice in new report

‘Fearless and fast-moving, beauty start-ups continue to set new standards for the beauty industry amid the current crisis. Our founder Janet Milner-Walker, discusses the benefits of indie beauty brands with Cosmetic Business.

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Would you Pay $2 for Someone Else's Half Finished Lipstick?

As strange as this may sound, there has been a trend in buying second hand cosmetics our founder Janet Milner-Walker discusses more with OK Whatever.

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