Are you struggling with product naming or a name for your brand? It’s not easy, but it is very important. Your brand name sets your brand apart, it helps you in telling your brand story and in expressing your brand personality. It can possibly make or break your brand.
Naming your brand is the first step to developing your brand identity. You will be using this on your website, packaging, marketing materials, on social media and when introducing your brand to others. It should be distinctive, and memorable, it can help you in positioning your brand, particularly if it has a specific meaning.
It’s likely that you have given your brand name a lot of thought and maybe even done numerous Google searches to see whether it is available to trademark. Buying a domain name for your website and checking social media channels to confirm its availability is one of the first steps to securing your brand name. A brand name is not just about how the name sounds or looks on your packaging. There are legal considerations to naming a brand.
Trademarks
Do not take any final decisions about your brand name until you have checked to see whether you can trademark it. A trademark protects your brand and ensures no-one can pass their brand off as yours.
Once you secure your trademark, any wrong usage of your brand name, can be considered illegal, and you can take the offender to court. E-tailers like Amazon require you to trademark your brand if you would like to set up a brand registry page. Amazon Brand Registry is designed to protect brand owners online.
Languages
If you are selling your brand into other marketplaces, you may want to confirm that the name doesn’t have another meaning in a different language. Thinking about how your brand sounds in a different language, and how it may be interpreted, is another important consideration at this stage. If you are looking for support in developing your brand GET IN TOUCH
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’