Bespoke Advantage is a London-based international beauty and wellness consultancy, specialising in building and scaling brands across global markets. We support our clients in developing robust, future-ready portfolios – guiding them from strategic conception through to international market expansion.
Our services encompass Strategic Brand Development and Insights, Branding and Rebranding, Product Development, PR, and Market Entry Strategy. With decades of industry expertise, we enable our clients to diversify their product ranges, optimise their positioning, and we create bespoke solutions that respond to evolving consumer demands.
We partner with award-winning brands, multinational retailers, investors, trade organisations, and embassies, operating across the retail and professional sectors. Our expertise spans luxury and high-performance haircare, hospitality and spa, advanced aesthetics, and premium nail care. With a client base across the Middle East, Asia, Africa, Australia, North America, and Europe, we bring an international perspective with an understanding of cultural nuances.
At Bespoke Advantage, we value collaboration, integrity, and meaningful commerce, with an appreciation for sustainability. Our 360-degree approach means we operate as an extension of your leadership team – aligning strategic vision with execution to deliver measurable growth.
In addition, our Beauty Business Club provides our clients with access to a global network, structured learning, and expertise in the beauty industry. Through mastermind sessions, coaching, online courses, and immersive experiences, we equip them with insights and connections needed to move forward from concept to international expansion.
If your organisation is looking for a trusted partner to accelerate your growth, expand internationally, or future-proof your portfolio, we would be delighted to explore how we can work together.
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Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’
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