Join Our Team

+44 (0)20 3332 0343

E: request@thebespokeadvantage.com

Join Our Team

+44 (0)20 3332 0343

E: request@thebespokeadvantage.com

International Beauty & Wellness Brand Consultancy

Welcome to Bespoke Advantage

We Build Beauty Brands

Based in London, Bespoke Advantage is an international beauty and wellness consultancy with over 60 years of combined industry experience. We bring deep expertise, practical know-how, and a passion for building brands across the marketplace.

From launching new brands to uncovering fresh product opportunities, strengthening brand positioning, and boosting market performance, we turn insights into action and vision into results. Our services include:  Strategy Development, Branding & Rebranding, Product Development, PR & Visibility, Market Entry & Expansion.

We partner with award-winning brands, retailers, investors, distributors, embassies, and trade bodies across the UK, Europe, Middle East, Asia, Africa, Australia, and North America. We’ve worked with mass and luxury brands across haircare, skincare, fragrance, wellness, and aesthetics, serving both retail and professional channels.

Through our Beauty Business Club, our clients gain access to our network, expert-led insights, and ongoing strategic support to build, scale, and win internationally.

Acting as your Trusted Advisor, we become an extension of your leadership team. Our 360-degree approach combines hands-on support with deep industry expertise to guide your brand every step of the way. Ready to elevate your brand and accelerate your growth? Get in touch for a confidential conversation and discover how Bespoke Advantage can support your business.

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SERVICES

These are some of the ways in which we can help you

Strategy

Beauty Product
Development

Market-Entry

Beauty Brand
Management

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UNLOCK BEAUTY AND WELLNESS OPPORTUNITIES IN 2026

Join us for an exclusive webinar on the 28th January 2026, on Zoom, 4 – 5pm GMT. This webinar is hosted Janet Milner-Walker, Founder & Managing Director Bespoke Advantage, together with Jeremy Smith, Co-Founder of Natural Spa Factory.

The Natural Spa Factory is a cosmetics contract manufacturing specialising in private-label and white-label skincare manufacturing and formulation for boutique spas, hotels, salons, influencers, individuals and growing e-commerce brands.

Janet Milner-Walker will be sharing valuable insights into where the UK beauty industry is heading next. Jeremy Smith will be sharing how these innovations can translate into relevant and sought after products. 

click to register for free

Brands we have worked with ...

Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Director, International Markets, TIQ, Queensland
‘I have been working with Janet and her team at Bespoke Advantage for over a year and my experience has been nothing short of excellent. My dream of developing a brand is coming to life with Janet’s expertise and her team’s patience and perseverance. Janet is organized and delivers on what she promises. As I set out on a mission to develop a brand, I quickly learned that there are details that I would not be able to manage without the Bespoke team. From packaging to branding, testing and compatibility, developing a brand requires a team that has experience. Janet and her team are wonderful to work with since they have the experience and the understanding of how to build a brand that will be attractive to the consumer. Janet never makes decisions without my approval and always listens to what my vision is for the brand. They are working toward making my dream come true. I highly recommend Bespoke Advantage to help anyone who is looking to develop a brand.’
Wellness BrandFounder & CEO
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
Founder, Standard Procedure
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
MD, Global Travel Retail Company
“Pop up started yesterday with everyone raving about how nice our branding/packaging looks!”
FounderSkincare Brand
“It has been an absolute pleasure to work with you and your team. Thank you for the excellent work. I am very pleased to see the outcomes are starting to flow through and demonstrate the return on the investment.''
Foreign EmbassyHead of Trade
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
Senior trade advisor, Enterprise Ireland
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
Buyer, M&S, London
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
General Manager, Harvey Nichols, Al Tayer Group, Dubai
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’
Founding Member, BeautytoLife, Bridgette
“Thank you Janet and Team, we thoroughly enjoyed the presentation, and the quality of your materials is outstanding!''
Alive Bodycare CEO

Our Latest Insights

We love to share and connect in a meaningful way. READ MORE IN OUR BLOG

Skin Health from the Inside Out – Metabolic Beauty

Beauty and Wellness: What 2026 Holds

Black Friday Beauty and Holiday Shopping

What is Mindful Beauty?

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Case Studies

Here is a taster of some of our work. READ MORE IN OUR CASE STUDIES

Building a Home Fragrance Brand

About Bogique We have been working on the development of a new home fragrance brand called Bogique – this is a sophisticated home fragrance brand founded by two entrepreneurs from

Learn More