About - Bespoke Advantage

Building your Brand from 'Concept to Shelf'

A Bespoke Advantage

For Your Business

We love partnering up with our clients – from award-winning beauty and wellness brands,  to well-established companies, retailers, investors, trade bodies to bring your ideas to life.

We are a London based beauty and wellness brand consultancy,  with over 60 years combined experience in building brands across international markets – from Africa, Asia, to Australia, the Middle East and across Europe.

Your vision is to build a successful brand in the beauty and wellness industry. You are looking for expertise you can trust, based on proven results. We understand your vision and work alongside you to make this happen.

We support you in elevating your brand to the next level, applying a holistic cross-functional approach to building your brand from ‘concept to shelf’.


We grow your business through strategy, branding, product development, providing meaningful insights to drive results, through our breadth of experience and hands-on support.

Collaboration is core to our brand values, and we have great joint venture partnerships across the industry with legal teams, investors, retailers, distributors.

You benefit not only from gaining a UK based partner, but one with an extensive network and in-depth experience in this marketplace. Working together you know that we are more than just another consultancy, we are your team.

Our brand promise is to ‘bring beauty to life’. Our mission is to empower you with clarity, creativity, commerciality. Our vision is to become your go-to partner when developing your brand in the beauty and wellness sector.

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Our Values

Collaboration. We believe that collectively we can achieve far more than we can individually.

Passion and Integrity. We value the brands we partner with, and stand by your brand promise as our own.

Meaningful Commerce. We work with inspired businesses who care about making a difference in the world.

The business of beauty

About Bespoke Advantage

There is no denying that the beauty industry is an exciting and fast-moving marketplace.  It is fascinating to watch the changes that have taken place as the boundaries between beauty, wellness, nutrition and fitness have merged – ‘inside out beauty’ has truly evolved. It has also been interesting to watch the power shift from brands to consumers. Thanks to technology consumers are demanding transparency and authenticity from today’s brands.

When it comes to the business of beauty, developing a brand from an idea to a physical product isn’t easy. There are so many facets to understand – from product design, to packaging, content and getting your brand into retail. The retail environment has changed significantly with the launch of ecommerce, marketplaces, affiliate marketing and influencers. However the principles for success remain the same. Great Innovation. Developing products people want and need and making them easy to purchase.

With an MA in Strategic Marketing and a Diploma in Purchasing and Supply Chain Management, and over twenty years’ experience in retail buying, product development and marketing – working for contract manufacturers, beauty brands, retailers, travel retailers and distributors in the UK, Dubai and South Africa – Janet Milner-Walker knows what is required to build a brand from the ground up. Prior to founding Bespoke Advantage she held positions as Global Product Director for Crabtree & Evelyn; Head of Beauty Buying & Merchandising for Al Tayer Group in Dubai, Global Marketing Manager for the De Beers Group, and senior buying and product development positions for the Heinemann Group, M&S, Boots, Body Shop. With a desire to help people to make a positive impact across this industry and having seen the challenges faced by brands in bringing products to market, in 2017 she founded Bespoke Advantage.

Janet and the team at Bespoke Advantage help brands thrive. If you are looking for support, Get in touch, we would love to hear from you.



Brands we have worked with ...

UK Market-entry Webinar Exclusive to US Beauty Brands

Join us for our upcoming webinar and discover invaluable insights tailored for American brands eyeing entry into the UK market. We’ll delve deep into strategies for navigating the UK beauty landscape, providing essential guidance for market-entry success.