We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life.
Your vision is to build a successful brand in the beauty and wellness industry. You are looking for expertise you can trust, based on proven results. We help you to elevate your brand to the next level.
We understand your vision and we partner with you to make this happen, dipping into our years of experience across this sector. We apply a holistic cross-functional approach to building your brand from ‘concept to shelf’.
You benefit from gaining a UK based partner with an extensive network and in-depth experience to grow your business across this marketplace.
We work with clients from different corners of the world – across the UK, in Africa, Sri Lanka, Australia, the Middle East and across Europe. With over 60 years combined experience in building brands we know what it takes.
We are a London based beauty and wellness brand consultancy, working with clients internationally. We support you in growing your business through strategy, branding, product development.
Our brand promise is to ‘bring beauty to life’. Our mission is to empower you with clarity, creativity, commerciality. Our vision is to become your go-to partner when developing your brand in the beauty and wellness sector.
When you join Bespoke Advantage® you know that we are more than just another consultancy, we are your team.
Collaboration. We believe that collectively we can achieve far more than we can individually.
Passion and Integrity. We value the brands we partner with, and stand by your brand promise as our own.
Meaningful Commerce. We work with inspired businesses who care about making a difference in the world.
There is no denying that the beauty industry is an exciting and fast-moving marketplace. It is fascinating to watch the changes that have taken place as the boundaries between beauty, wellness, nutrition and fitness have merged – ‘inside out beauty’ has truly evolved. It has also been interesting to watch the power shift from brands to consumers. Thanks to technology consumers are demanding transparency and authenticity from today’s brands.
When it comes to the business of beauty, developing a brand from an idea to a physical product isn’t easy. There are so many facets to understand – from product design, to packaging, content and getting your brand into retail. The retail environment has changed significantly with the launch of ecommerce, marketplaces, affiliate marketing and influencers. However the principles for success remain the same. Great Innovation. Developing products people want and need and making them easy to purchase.
With an MA in Strategic Marketing and a Diploma in Purchasing and Supply Chain Management, and over twenty years’ experience in retail buying, product development and marketing – working for contract manufacturers, beauty brands, retailers, travel retailers and distributors in the UK, Dubai and South Africa – Janet Milner-Walker knows what is required to build a brand from the ground up. Prior to founding Bespoke Advantage she held positions as Global Product Director for Crabtree & Evelyn; Head of Beauty Buying & Merchandising for Al Tayer Group in Dubai, Global Marketing Manager for the De Beers Group, and senior buying and product development positions for the Heinemann Group, M&S, Boots, Body Shop. With a desire to help people to make a positive impact across this industry and having seen the challenges faced by brands in bringing products to market, in 2017 she founded Bespoke Advantage.
Janet and the team at Bespoke Advantage help brands thrive. If you are looking for support, Get in touch, we would love to hear from you.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’
