Getting strategic advice when building a beauty brand from “concept to shelf” saves time and costs, along with providing you with a detailed plan. As a boutique brand management company, we are the beauty company, behind the beauty companies, supporting our clients in growing their business. Our clients include well-established beauty and wellness brands, retailers, investors, trade bodies, amongst others, based in the UK and internationally.
Strategic planning and processes are the keys to building a business that moves forward with speed and agility. When starting out as a business owner, you may have clear processes and a strategy in place. As the business grows and evolves, new opportunities may come your way, that require you to react quickly, often this may present a change in direction. As the business grows, particularly if it is growing quickly, your team may also be reacting quickly to change, which can lead to bottlenecks if not properly planned.
This speed in growth is a positive factor, however it does mean that you will need to revisit your strategy and planning on a regular basis,. We have seen this happen many times. Vision, strategy, process, and clear communication are critical to developing a great business as is having the right team in place, to deliver the vision.
If you need support with planning your strategy for 2023, GET IN TOUCH.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’