Getting strategic advice when building a beauty brand from “concept to shelf” saves time and delivers detailed planning. As a boutique brand management company, we are the beauty company, behind the beauty companies, supporting our clients in growing their business. Some of the clients we work with are pre-start-ups or start-ups. We also work with several well-established businesses that have been trading for years.
Strategic planning and processes are the keys to building a business that moves forward with speed and agility. When starting out as a business owner, there is often a lack of clear processes and strategy in place. Opportunities may come that require you as a business owner to react quickly, often without the necessary strategic thinking behind your decisions. As the business grows, particularly if it is growing quickly, employees may continue to react quickly and without strategic thinking, and so the business grows.
This speed in growth is a positive factor, however the lack in process, strategy and planning may lead to growth slowing down over time. We have seen this happen many times. Vision, strategy, process, and clear communication are critical to developing a great business. Having the right team in place, with the necessary skills and motivation is also critical to your success.
As a brand management company, we draw upon strategic insights, creative thinking, commerciality, and years of experience in branding, product development, retail, and travel retail to help you to develop and grow your business. Our clients include brands that are selling direct-to-consumer and/or through bricks and mortar.
Get in touch to discuss how we can help you to make things happen.
Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘We have been really pleased to work with Janet. Through her 6-Month online coaching program she showed us exactly what we needed to do each step of the way. Really look forward to having future opportunities to work together.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’