Getting strategic advice when building a beauty brand from “concept to shelf” saves time and delivers detailed planning. As a boutique brand management company, we are the beauty company, behind the beauty companies, supporting our clients in growing their business. Some of the clients we work with are pre-start-ups or start-ups. We also work with several well-established businesses that have been trading for years.
Strategic planning and processes are the keys to building a business that moves forward with speed and agility. When starting out as a business owner, there is often a lack of clear processes and strategy in place. Opportunities may come that require you as a business owner to react quickly, often without the necessary strategic thinking behind your decisions. As the business grows, particularly if it is growing quickly, employees may continue to react quickly and without strategic thinking, and so the business grows. This speed in growth is a positive factor, however the lack in process, strategy and planning may lead to growth slowing down over time.
We have seen this happen many times. Vision, strategy, process, and clear communication are critical to developing a great business. Having the right team in place, with the necessary skills and motivation is also critical to your success.
As a brand management company, we draw upon strategic insights, creative thinking, commerciality, and years of experience in branding, product development, retail, and travel retail to help you to develop and grow your business. Our clients include brands that are selling direct-to-consumer and/or through bricks and mortar.
Book in for one of our workshops today. We will help you to review where you are currently at, identify the challenges you are experiencing, and jointly agree on a strategy to move you forward in the right direction. You may decide to execute this yourself or to work with us to make things happen.
Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.