Getting strategic advice when building a beauty brand from “concept to shelf” saves time and costs, along with providing you with a detailed plan. As a boutique brand management company, we are the beauty company, behind the beauty companies, supporting our clients in growing their business. Some of the clients we work with are pre-start-ups or start-ups. We also work with several well-established businesses that have been trading for years.
Strategic planning and processes are the keys to building a business that moves forward with speed and agility. When starting out as a business owner, you may have clear processes and a strategy in place. As the business grows and evolves, new opportunities may come your way, that require you to react quickly, often this may present a change in direction. As the business grows, particularly if it is growing quickly, your team may also be reacting quickly to change, and so the business grows.
This speed in growth is a positive factor, however it does mean that you will need to revisit your strategy and planning on a regular basis, to prevent bottlenecks in your business. We have seen this happen many times. Vision, strategy, process, and clear communication are critical to developing a great business as is having the right team in place, to deliver the vision.
As a brand management company, we draw upon strategic insights, creative thinking, commerciality, and years of experience in branding, product development, retail, and travel retail to help you to develop and grow your business.
‘Thrilled to be working with Bespoke Advantage. They have already done some great things for Hollywood Browzer Beauty in the very short time we’ve been working together. Looking forward to the future!’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’