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A journey of a thousand miles begins with a single step

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Why drift when you can sail and win?

Imagine what it would feel like if you had clarity in your business and you were always on top of..

Omni-Channel Strategy

‘Omni-channel is a multichannel approach to retail that provides the customer with a seamless shopping experience across all touchpoints.’

Presenting your Brand for Retail

'Preparing your retail pack for a presentation to a buyer requires market research, an understanding of your competitors, facts, figures..

Launch of Harvey Nichols, Dubai, Mall of Emirates

'Sourcing, negotiating and launching 150 premium beauty brands delivering a sales growth of 49% Year-On-Year.'

Private Label Beauty for M&S

'Building M&S beauty credibility through developing innovative new products across categories.'

Ecommerce and Online Marketing

‘Ever present, everywhere. Whether work or pleasure, more and more of us are following our passions online.'

Have you created your marketing strategy?

‘One only needs to look at advertising in print, on TV, the number of bloggers and vloggers online, and the..

The Power of Marketing

Standing out from the crowd in terms of marketing in the beauty industry can be tough, there are new brands..

What’s your big idea for your brand?

So, you have a Big Idea for developing a beauty brand ... What's your Big Idea? How is it different?..

Promotional Campaigns

‘Beauty brands are always looking for ways to stand out in-stores, and whilst promotional units are a great opportunity for..

Does your product look good on shelf?

'You are completely inspired about your new brand, you can visualize this sitting on your favourite retailers’ shelves and it..

Repositioning of a Heritage Beauty Brand

'Repositioning a heritage beauty brand through a new global strategy, new product development and pricing.'