We have all heard about the metaverse, but what does this mean in the world of beauty?
There is no denying that these are ever-changing and unpredictable times, but after attending The White Label Expo we have..
The global pandemic has been a catalyst for eCommerce, accelerating the shift to online shopping – in the UK, online..
A year into the pandemic has found the retail industry scrambling to find new and exciting ways to keep customers..
Personalised beauty is the future. People want products that cater to their diverse needs and brands are accommodating this through..
Standing out from the crowd in terms of marketing in the beauty industry can be tough, there are new brands..
Imagine what it would feel like if you had clarity in your business and you were always on top of..
‘Omni-channel is a multichannel approach to retail that provides the customer with a seamless shopping experience across all touchpoints.’
‘Ever present, everywhere. Whether work or pleasure, more and more of us are following our passions online.'
‘One only needs to look at advertising in print, on TV, the number of bloggers and vloggers online, and the..
‘Beauty brands are always looking for ways to stand out in-stores, and whilst promotional units are a great opportunity for..
‘Trade shows are a great part of your marketing calendar. Treat them as an activity rather than the only sales..
We love partnering up with visionary entrepreneurs, beauty brands, companies, retailers, spas and salons like you to develop and launch new brands or to reposition your existing business.
As a brand management company we draw upon strategic insights, creative thinking, commerciality and years of experience in branding, product development, retail and travel retail to help you to develop and grow your business.
We build marketing strategies, conceptualise brand identities and visual elements, create products, develop marketing, social media and PR to help you to engage with your ideal customers – whether you are selling direct-to-consumer or through bricks- and-mortar.
We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.