Imagine what it would feel like if you had clarity in your business and you were always on top of..
‘Omni-channel is a multichannel approach to retail that provides the customer with a seamless shopping experience across all touchpoints.’
'Preparing your retail pack for a presentation to a buyer requires market research, an understanding of your competitors, facts, figures..
'Sourcing, negotiating and launching 150 premium beauty brands delivering a sales growth of 49% Year-On-Year.'
'Building M&S beauty credibility through developing innovative new products across categories.'
‘Ever present, everywhere. Whether work or pleasure, more and more of us are following our passions online.'
‘One only needs to look at advertising in print, on TV, the number of bloggers and vloggers online, and the..
Standing out from the crowd in terms of marketing in the beauty industry can be tough, there are new brands..
So, you have a Big Idea for developing a beauty brand ... What's your Big Idea? How is it different?..
‘Beauty brands are always looking for ways to stand out in-stores, and whilst promotional units are a great opportunity for..
'You are completely inspired about your new brand, you can visualize this sitting on your favourite retailers’ shelves and it..
'Repositioning a heritage beauty brand through a new global strategy, new product development and pricing.'
Welcome! We hope our blog is a source of inspiration for you, providing you with insight, knowledge and a vision for creating your brand. Think big, plan carefully and follow your creative ideas.
We love partnering up with visionary entrepreneurs and organisations to develop new brands in this industry. Our team are passionate and insightful professionals with years of experience – in strategy, branding, product development, buying, category management, global marketing, contract manufacturing – to help you to create, develop and grow your business.
Straightforward, positive, creative pragmatic thinkers, we believe in telling things the way they are. We work with you to develop a comprehensive strategy for your business by looking at the ‘big picture’ and then delving down into the details to create order and structure, neatly packaged up to deliver you commercial results.
Our founder Janet Milner-Walker has worked with leading brands and companies across the beauty, retail, travel retail and luxury goods sectors in the UK, Dubai and South Africa. She founded Bespoke Advantage as a beauty brand management company…