Imagine what it would feel like if you had clarity in your business and you were always on top of..
Learn More‘Omni-channel is a multichannel approach to retail that provides the customer with a seamless shopping experience across all touchpoints.’
Learn More'Preparing your retail pack for a presentation to a buyer requires market research, an understanding of your competitors, facts, figures..
Learn More'Sourcing, negotiating and launching 150 premium beauty brands delivering a sales growth of 49% Year-On-Year.'
Learn More'Building M&S beauty credibility through developing innovative new products across categories.'
Learn More‘Ever present, everywhere. Whether work or pleasure, more and more of us are following our passions online.'
Learn More‘One only needs to look at advertising in print, on TV, the number of bloggers and vloggers online, and the..
Learn MoreStanding out from the crowd in terms of marketing in the beauty industry can be tough, there are new brands..
Learn MoreSo, you have a Big Idea for developing a beauty brand ... What's your Big Idea? How is it different?..
Learn More‘Beauty brands are always looking for ways to stand out in-stores, and whilst promotional units are a great opportunity for..
Learn More'You are completely inspired about your new brand, you can visualize this sitting on your favourite retailers’ shelves and it..
Learn More'Repositioning a heritage beauty brand through a new global strategy, new product development and pricing.'
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Welcome! I’ve created the Bespoke Advantage blog as a source of inspiration for you, to provide you with insight, knowledge and a vision for creating your brand. Don’t be afraid to think big, plan carefully and to follow your creative ideas.
I love partnering up with visionary entrepreneurs and organizations through our agency, workshops and coaching programmes. My head is full of useful information built up over the years – strategy, branding, product development, retail and travel retail buying, merchandising, category management, global marketing, marketing strategy, contract manufacturing, pricing, packaging – to help you to create, develop and grow your business.
Straightforward, positive, a creative pragmatic thinker, I believe in telling things the way they are. I will help you to develop a comprehensive strategy for your business by looking at the ‘big picture’ and then delving down into the details to create order and structure, neatly packaged up to deliver you commercial results.
Janet has worked with leading brands and companies across the beauty, retail and luxury sectors in the UK, Dubai and South Africa. She founded Bespoke Advantage as a beauty brand management company…