Planning a tradeshow post pandemic?
We have had a busy month with fresh and exciting projects as well as speaking and exhibiting at ‘in-person’ events, like the White Label Expo in Frankfurt, Germany. The White Label Expo features seminars, masterclasses, and innovations, bringing you the latest trends driving growth across the industry, as well as tips on how to build your brand! Our founder Janet Milner-Walker was a keynote speaker, talking about the importance of building a purpose-led brand in today’s marketplace, and how to go about this.
The event took place at the start of the month and as you can imagine it wasn’t ‘Business as normal’ pre Covid, as there were different rules and regulations we had to follow. Nonetheless, we met lots of interesting companies and people which was refreshing.
The event took place at The Messe Frankfurt – one of the world’s largest trade fairs, congress, and event organizers with its own exhibiting grounds. Exhibitors and visitors from near and far attended the event.
A key part of ensuring was to be adaptable to changing circumstances. It had already been cancelled in 2020, so our team were fully aware of what to expect if there was a repeat situation due to Covid.
There is no denying that these are ever-changing and unpredictable times, but after attending The White Label Expo we have faith that in-person events are not going anywhere! The truth is that no computer screen or digital slideshow can replace the innumerable benefits of meeting people in person and building relationships with them face-to-face. In-person events moving forward will look a little different and tradeshow planners and exhibitors will have to account for certain factors that were barely once considered.
Planning your first post-Covid event can be a challenging task, but we have a few tips on how we overcame this to ensure a positive outcome:
TOP TIPS FOR PLANNING A TRADESHOW POST-COVID
As a brand management company, we can support you in validating your idea, with branding, product development and sales. If you are looking for support in developing or growing your brand, get in touch, we would love to hear from you.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’