Planning a tradeshow post pandemic?
We have had a busy month with fresh and exciting projects as well as speaking and exhibiting at ‘in-person’ events, like the White Label Expo in Frankfurt, Germany. The White Label Expo features seminars, masterclasses, and innovations, bringing you the latest trends driving growth across the industry, as well as tips on how to build your brand! Our founder Janet Milner-Walker was a keynote speaker, talking about the importance of building a purpose-led brand in today’s marketplace, and how to go about this.
The event took place at the start of the month and as you can imagine it wasn’t ‘Business as normal’ pre Covid, as there were different rules and regulations we had to follow. Nonetheless, we met lots of interesting companies and people which was refreshing.
The event took place at The Messe Frankfurt – one of the world’s largest trade fairs, congress, and event organizers with its own exhibiting grounds. Exhibitors and visitors from near and far attended the event.
A key part of ensuring was to be adaptable to changing circumstances. It had already been cancelled in 2020, so our team were fully aware of what to expect if there was a repeat situation due to Covid.
There is no denying that these are ever-changing and unpredictable times, but after attending The White Label Expo we have faith that in-person events are not going anywhere! The truth is that no computer screen or digital slideshow can replace the innumerable benefits of meeting people in person and building relationships with them face-to-face. In-person events moving forward will look a little different and tradeshow planners and exhibitors will have to account for certain factors that were barely once considered.
Planning your first post-Covid event can be a challenging task, but we have a few tips on how we overcame this to ensure a positive outcome:
TOP TIPS FOR PLANNING A TRADESHOW POST-COVID
As a brand management company, we can support you in validating your idea, with branding, product development and sales. If you are looking for support in developing or growing your brand, get in touch, we would love to hear from you.
Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘We have been really pleased to work with Janet. Through her 6-Month online coaching program she showed us exactly what we needed to do each step of the way. Really look forward to having future opportunities to work together.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’