Welcome to Bespoke Advantage®! We are a specialist beauty brand management company working with clients across the beauty, spa and wellness sector to develop and grow their brands from ‘concept to shelf’. Our clients include well-funded start-ups, award-winning beauty and wellness brands based in the UK and internationally and retailers.
We understand that product development is fundamental to your business so naturally we need to get this right. There is far more to developing your business than product, so we don’t stop there. We work with you to create your Strategy, Branding, Product Development and Sales. As an expert team we support our clients with product development and to extend their brand across the UK or Europe. We operate as your country manager managing your brand in the marketplace.
We are a very approachable team with over 60 years combined experience in building brands – from start-ups to multinational – across international markets. Drawing upon our proven 6-step signature process we help you to articulate, develop, and grow your business. Building strong relationships is central to everything we do. Our 360-degree approach means we really understand your brand by becoming an integral and highly valued part of your team.
Make an EnquiryThese are some of the ways in which we can help you
‘Thrilled to be working with Bespoke Advantage. They have already done some great things for Hollywood Browzer Beauty in the very short time we’ve been working together. Looking forward to the future!’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’
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With a track record of building brands for start-ups, retailers and luxury brands based internationally, you’re in experienced hands. READ MORE on brands we have worked with.
'Sourcing, negotiating and launching 150 premium beauty brands delivering a sales growth of 49% Year-On-Year.'
'Simone Thomas is a multi-award-winning entrepreneur and the founder of Simone Thomas Wellness. As a sought-after hair loss consultant.'
'‘Bespoke Advantage are experts in bringing your vision to life. They have really helped us to tell our story in..
