Building Beauty Brands

An International Beauty Brand Consultancy

We build Beauty Brands

'From Concept to Shelf'

Bespoke Advantage is a beauty and wellness brand consultancy, with over 60 years’ combined experience in developing and building brands across the industry.  Based in London we work with an international client base of award-winning clients including well-established brands, retailers, investors, distributors, embassies and trade bodies.

Your vision is to build a successful brand in the beauty and wellness industry, you are looking for expertise to support you with expanding your business. We are a boutique consultancy. working as an extension of your team, from delivering your Strategy, to designing your Branding and Brand Identity, overseeing your Product Development , managing your PR and executing your Market-Entry. We believe in building partnerships with our clients, this is central to everything we do. Our 360-degree approach means we really understand your brand by becoming an integral and highly valued partner – Read our case studies

If you are new to the industry, come and join our beauty accelerator program – BeautytoLife – specifically designed to coach you step-by-step on how to create a successful brand from ‘concept to shelf’. Read more

Make an Enquiry


These are some of the ways in which we can help you

All about Bath & Body

Self-care and wellness have taken centre stage. On our next webinar, we are joined by Surfachem’s brands and trends innovator, Elisabeth Dufton who will be presenting more on the trends and ingredients that are currently shaping this category, and driving growth. If you are looking to expand your brand across the bath and body category you don’t want to miss out on this!



Brands we have worked with ...

Our Latest Insights

We love to share and connect in a meaningful way. READ MORE IN OUR BLOG

As Featured In

Case Studies

We have worked with start-ups, to retailers and luxury brands based internationally, here’s a taster of some of our work. READ MORE IN OUR CASE STUDIES

Enterprise Ireland and Bespoke Advantage

We are delighted to be supporting Enterprise Ireland and Irish Beauty Brands with their UK market-entry strategy.

Develop a brand book for Middle Eastern Skincare brand

Petra had a strong vision for their brand but needed support with refining the look and feel of their brand,..

Building a Buying Strategy for Travel Retail

'Global buying strategy for a travel retail company to drive growth, maintain flexibility and improve speed to market.'


    Basic Details

    I am

    A Start-upAn EntrepreneurA BusinessA Spa / SalonOther

    How can we help you?

    I am looking to develop a new brandI am looking to reposition or rebrand my businessI am looking for support and expertise to grow my business

    Your Message