Join Our Team

+44 (0)20 3332 0343

E: request@thebespokeadvantage.com

Join Our Team

+44 (0)20 3332 0343

E: request@thebespokeadvantage.com

Where Beauty Brands Scale Internationally

Welcome to Bespoke Advantage

Bespoke Advantage is a London-based beauty consultancy working with established beauty and wellness brands that are navigating pivotal stages of growth, expansion, and international scale.

We partner with founders, leadership teams, and investors to shape the strategic decisions that determine how brands are positioned, developed, and expanded across global markets including the UK, Europe, the Middle East, Africa, Asia, and North America.

Our work sits at the intersection of brand, product, and commercial strategy, bringing clarity to the decisions that define long-term growth and international relevance.

HOW WE DO THIS

Strategy: We define the strategic direction of brands preparing for growth, expansion, and international scale, aligning positioning, structure, and commercial priorities for long-term development.

Branding and Positioning: We develop differentiated brand positioning that aligns identity, category relevance, and commercial opportunity across evolving markets.

Product Strategy: We advise on product portfolio strategy, category alignment, and product direction to support scalable and internationally relevant growth.

Market Expansion: We support brands entering and evolving across international markets through expansion strategies grounded in commercial insight, market understanding, and long-term growth planning.

COMMUNITY

Beauty to Life is our private industry membership connecting beauty founders, suppliers, and industry leaders through curated insight, education, and events focused on the future of beauty and wellness.

WORK WITH US

We work with established beauty and wellness brands who are preparing for expansion, repositioning, or international growth.

If your brand is navigating a pivotal stage of development and would benefit from strategic clarity and hands-on, industry-led expertise with an international perspective, we would be pleased to arrange a confidential conversation. Complete the form below to set up a call.

Make an Enquiry

SERVICES

These are some of the ways in which we can help you

Strategy

Branding

Beauty Product Development

Market Entry

Make an Enquiry

MARKET ENTRY: EXPAND YOUR BRAND ACROSS INTERNATIONAL MARKETS

Market Entry Advisory

For founders ready to scale internationally with structure and clarity, we offer dedicated Market Entry Advisory engagements. These are designed to define your expansion strategy and ensure your brand enters new markets with commercial confidence, strategic alignment, and operational readiness. Market expansion is a defining moment for your brand. Success requires more than visibility – it requires the right positioning, retail strategy, commercial direction and understanding of the market you are entering.

Book in for a confidential conversation to discuss how we can support you.

Book in for a Call

Brands we have worked with ...

Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Director, International Markets, TIQ, Queensland
‘I have been working with Janet and her team at Bespoke Advantage for over a year and my experience has been nothing short of excellent. My dream of developing a brand is coming to life with Janet’s expertise and her team’s patience and perseverance. Janet is organized and delivers on what she promises. As I set out on a mission to develop a brand, I quickly learned that there are details that I would not be able to manage without the Bespoke team. From packaging to branding, testing and compatibility, developing a brand requires a team that has experience. Janet and her team are wonderful to work with since they have the experience and the understanding of how to build a brand that will be attractive to the consumer. Janet never makes decisions without my approval and always listens to what my vision is for the brand. They are working toward making my dream come true. I highly recommend Bespoke Advantage to help anyone who is looking to develop a brand.’
Wellness BrandFounder & CEO
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
Founder, Standard Procedure
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
MD, Global Travel Retail Company
“Pop up started yesterday with everyone raving about how nice our branding/packaging looks!”
FounderSkincare Brand
“It has been an absolute pleasure to work with you and your team. Thank you for the excellent work. I am very pleased to see the outcomes are starting to flow through and demonstrate the return on the investment.''
Foreign EmbassyHead of Trade
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
Senior trade advisor, Enterprise Ireland
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
Buyer, M&S, London
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
General Manager, Harvey Nichols, Al Tayer Group, Dubai
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’
Founding Member, BeautytoLife, Bridgette
“Thank you Janet and Team, we thoroughly enjoyed the presentation, and the quality of your materials is outstanding!''
Alive Bodycare CEO

Our Latest Insights

We love to share and connect in a meaningful way. READ MORE IN OUR BLOG

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Launching the Beauty to Life Business Club in London

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As Featured In

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Summer Event Beauty Business Club | by Invitation Only| For Members Only

Come and join the Beauty to Life Business Club at our next event where you will have the opportunity to step into the world of fragrance through an immersive, interactive masterclass hosted by Mexican home-fragrance brand Aromaria in their flagship European store in Piccadilly London. 

This fragrance masterclass is by invitation only, and a bespoke experience designed for a select number of Beauty to Life guests, where you will be taken behind the scenes to explore how home fragrance is created, blending your own unique scents. 

To register your interest, click the link. 

Register your Interest

Case Studies

Here is a taster of some of our work. READ MORE IN OUR CASE STUDIES