Building beauty brands from ‘concept to shelf’ requires clear thought and detailed planning. As a boutique brand management company Bespoke Advantage is the beauty company behind the beauty companies partnering with you from ‘concept to shelf’ with a client list including award-winning brands, well funded start-ups, established beauty and wellness companies and investors.
We transform your blue-sky thinking into compelling and meaningful brands. We understand that product development is fundamental to your business so naturally we need to get this right. There is however far more to developing your business than product, so we don’t stop there.
We create marketing strategies, brand identities and visual elements, develop online and offline marketing campaigns, social media and PR to help you to engage with your ideal customers – whether you are selling direct-to-consumer or through bricks and mortar. We partner with you through becoming an integral and highly valued part of your business.
Drawing upon our proven 6-step signature process we work with you to articulate, develop and grow your business. Our 360-degree approach means we really understand your business. You may be starting out or you have been trading for years and are looking for support and expertise, get in touch, we would love to hear from you.
Watch this short video series to find out more about how we work.
Discover More Get in TouchThese are some of the ways in which we can help you
With a track record of building brands for start-ups, retailers and luxury brands based internationally, you’re in experienced hands
'Sourcing, negotiating and launching 150 premium beauty brands delivering a sales growth of 49% Year-On-Year.'
'‘Bespoke Advantage are experts in bringing your vision to life. They have really helped us to tell our story in..
Simone Thomas is a multi-award-winning entrepreneur and the founder of Simone Thomas Wellness. As a sought-after hair loss consultant
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet is one of the best people I have ever worked with in my career. She fully understands the whole process of product development, supply chain and marketing. Janet has in-depth experience of toiletries and international retailing. I would recommend her to any company or client.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘We have been really pleased to work with Janet. Through her 6-Month online coaching program she showed us exactly what we needed to do each step of the way. Really look forward to having future opportunities to work together.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
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