As part of your branding process you need to consider your logo, colours, font types, brand guidelines before your design your packaging. You also need to consider your brand identity. Every brand needs a brand identity. What does this mean?
An identity is a set of tools or elements used by a company to create a brand image. A brand image is a customers’ perception of the brand consisting of various associations related to it and memories about interacting with it. An identity and its elements stem from a company’s mission, brand value proposition, long-term goals, competitive position on the market, and relevance to the values and interests of your target audience. These factors have a foundational nature and, in the branding process, describe what a company wants to communicate.
A strong identity needs to work for your internal team (e.g., brand ambassadors, content creators) and the people who will interact with it (e.g., customers). We have worked with clients from pre-start-ups to well-established companies and understand the importance of developing a strong brand identity.
Do you need help with creating your brand identity? We can help you.
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‘It looks amazing! No further comments from me!’ Founder, Wellness Brand