Developing a Smart Beauty Brand Identity - Bespoke Advantage

Developing a Smart Brand Identity for a beauty accessories brand

Success Highlights

  • Defined a strong brand identity for Coabe to include their Vision, Mission, Brand Promise, Brand Story, Brand Values and Brand Messaging.
  • Refined their logo, brand colours and typography.
  • Created their brand guidelines.

The Issue

Coabe launched as a beauty accessories brand, with a range of brushes over six years ago. The business grew organically, and they have reached a decision to expand the brand through introducing skincare and cosmetics. Whilst the brand had grown organically, they had never addressed their brand identity, and before growing across categories, they wanted to ensure they had a defined direction for the future look and feel of the brand.

Our approach and results

  • We deep dived into the ethos of the brand, their customers and their vision through conducting a SWOT analysis for the brand.
  • We reviewed their competitors, their product range, pricing and positioning.
  • We created their Vision, Mission, Brand Promise, Brand Story, Brand Values and Brand Messaging.
  • We refined their logo, introduce a new suite of brand colours and typography, and we provide direction on how to play this out across their website, social media and marketing materials.
  • This was then packaged up into their brand guidelines.

Need help with building your beauty or wellness business?

Bespoke Advantage is a London based brand management consultancy specialising in working with award-winning brands, retailers, investors, trade bodies and embassies to support you in developing and growing your business across the marketplace. If you are looking to launch a brand in the industry, or for support in expanding your business across markets, get in touch, we would love to hear from you –