You heard right – we can’t get enough of the bath and body category! Self-care and wellness has taken centre stage after the pandemic. Our awareness of our mental health and well-being has led to a far greater interest in self-care rituals from pampering ourselves, to seeking out new and innovative bathing and shower products.
The hashtags “showertok” and #fullbodydeodrant flooded social media platforms globally last year – from cleansing, to exfoliating, shaving, moisturizing and plenty more. We have started to romanticize about how to take care of ourselves. Gone are the days when deodorants were solely for scenting our underarms; now, odor-control genderless solutions are being developed to fragrance various parts of our body.
The healing benefits of a hot bath have long been praised, and a daily dip can even help us to relieve muscle tension, which can be particularly beneficial if you lead an active lifestyle. There’s now a wealth of exquisite bath-time formulas lining the shelves of brands like Aromatherapy Associates, Bamford to Molton Brown, L’Occitane and Rituals. From restorative salts and beautiful oils to foaming bubbles and nourishing milks, these innovative new formulas make this evening ritual our favourite treat after a busy day.
There is a far greater focus on menopause today – from what causes this, to how to treat the menopause and this has extended into skincare and body care. The beauty industry largely overlooked the distinct needs of menopausal women, focusing instead on anti-aging remedies that often fell short in addressing the specific challenges brought on by hormonal fluctuations. Traditionally, menopausal skincare products were marketed under the guise of “anti-aging,” extending a narrow narrative that failed to acknowledge the impact of hormonal imbalances on the skin. Dryness, loss of elasticity, increased sensitivity—these were just a few of the issues that women grappled with during this transitional phase, yet finding effective solutions remained elusive. Retailers including Boots and Superdrug have introduced new menopausal body and skincare brands.
Hands deal with a lot—from increased exposure to the environment, hand washing and sanitizing, to just day-to-day physical wear. Hand creams are also having a moment. Often overlooked as part of our skincare routines, our hands are one of the most visible parts of our body and are constantly exposed to various elements. This neglect can lead to signs of aging such as wrinkles, crepiness, dark spots, and dryness. Beauty brands like Dior, Neom and Glossier have stepped up their game, offering innovative products designed to cater to our specific needs.
Bespoke Advantage is a London based brand consultancy specialising in working with award-winning brands, retailers, investors, trade bodies and embassies to support you in developing and growing your brand across the marketplace. From strategy, to branding, rebranding, product development and go-to market strategies – we’ve got you covered. Book in for a confidential conversation to discuss how we may be able to support you, we would love to hear from you – Contact Us
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’