Success Highlights:
• Creating a market-entry strategy for the UK, Middle East, and travel retail.
• Introducing the brand to leading retailers and travel retailers across these markets.
• Consulted on best practices for each market.
“As a Queensland-based company, we were determined to tap into the European market and establish
a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of
our export goals and objectives. Their comprehensive knowledge of the European market, coupled with
their extensive network of contacts, enabled them to connect us with key decision-makers and influential
stakeholders in our target countries. This facilitated meaningful business relationships and opened doors to
new opportunities that we would have otherwise struggled to access.’”
The Issue:
Standard Procedure is a sun care brand, launched in Australia, now available across 400 independent retailers in Australia, as well as in New Zealand, Indonesia, Japan, and Europe. They launched a global collaboration with Zara in 2023. Whilst they had been successful in launching into markets, they had little export experience in the UK, Middle East or travel retail.
Born under the harsh Australian sun, Standard Procedure, is a range of Sun Care and Lifestyle products made to withstand the toughest elements. Mixed with native Australian super fruits containing antioxidants and vitamins A, B + C, Standard Procedure is a Reef Friendly product free of Paba, Parabens, Oxybenzone and Octinoxate. Standard Procedure is a TGA certified product, that meets the highest standards globally and is ethically made only minutes from the beach on the Sunshine Coast, Australia in their 100% solar powered factory.
Our Approach & Results:
“One aspect that truly sets Bespoke Advantage apart is their tailored approach. They took the time to understand our unique products, strengths, and competitive advantages. This allowed them to effectively position our brand and offerings in the European market, helping us to stand out from competitors and gain a competitive edge. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success. Their attention to detail, thorough market research, and meticulous planning demonstrated their commitment to delivering exceptional results. Working with them felt like having an extended team of experienced professionals who genuinely cared about our success.”
If you would like to discuss how we can support you with developing and growing your brand across the marketplace, GET IN TOUCH, we would love to hear from you.
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’