The name “Ayurveda” is derived from two words in Sanskrit, “ayuh” meaning “life” or “longevity” and “veda” meaning “science” or “sacred knowledge.” Ayurveda’s definition translates as “the science of longevity” or “the sacred knowledge of life.” At its root, Ayurveda is a holistic tradition and way of living that can help each of us to celebrate our capacity for wellness. The number of Ayurvedic beauty brands has been growing over the past few years in the UK, as we become more aware of the importance of achieving balance.
OUR APPROACH AND RESULTS
We needed to gain a clear understanding of the business internally and externally. We started by interviewing key stakeholders to gain clarity on the brand. We also reviewed their business models and conducted store visits in their home market.
After understanding the business, we reviewed the marketplace to identify where their opportunities lay in each market.
Go to Market Strategy
With an understanding of the business, the marketplace, competitors and through identifying gaps and opportunities in their range, we proposed a go-to-market strategy for the brand in the UK and Europe
We presented our findings back to our client along with our recommendations on which market to enter first, and the ways in which to enter those markets.
Bespoke Advantage is a London based brand consultancy specialising in working with award-winning brands, retailers, investors, trade bodies and embassies to support you in developing and growing your brand across the marketplace. If you are looking to launch a brand in the industry, or for support in expanding your brand across markets, get in touch, we would love to hear from you – www.thebespokeadvage.com
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’