We are really excited to be collaborating with the Trade and Investment Queensland (TIQ) to help brands from Queensland, Australia export into the UK market. We delivered a webinar for the TIQ in August where the trade ministers and several beauty and wellness brands joined us to discuss the opportunity to launch their brands into the UK. We are now working very closely with 5 of these brands, to create their go-to-market strategy for the UK, and to support them in entering the UK beauty and wellness market.
The beauty and wellness industry is a growing marketplace, with boundaries blurring between health, beauty, and wellbeing. There has never been a more apt time than ‘Beauty starts from within’. Over the past few years, we have seen the emergence of new growth categories including ‘at home spa and salon’, along with an interest in an ever-evolving wellness sector from supplements that address our sleep, to stress and anxiety, our hormones and beauty technology.
The UK’s beauty business is thriving. Research via Statista suggests the UK consumes the third-largest amount of cosmetics in Europe, with skincare being the largest category – in particular facial skincare – worth nearly £1.8 billion. The UK organic cosmetics market size is expected to grow to £339 million by 2025. With this phenomenal growth, there is no doubt that international brands would like to dip their toes into the British beauty and wellness market.
There are a few elements to consider when exporting into the UK marketplace:
There are plenty of routes to market when thinking about selling into the UK – you can go the traditional route of bricks and mortar, via your online website or participate in tradeshows and events which to build brand awareness. Retailers have increased their online offering significantly since the pandemic, focusing on introducing new categories such as wellness.
Selling to distributors and agents is another way that your products can make their way into new shoppers’ hands. An agent works on your behalf in return for a retainer and commission; a distributor buys the stock from you at an agreed price, and then sells this stock directly to retailers. A country manager is a hybrid between the two – working on a retainer and a commission, and working very closely with you as an extension of your team. A country manager can often manage your marketing, PR, warehousing, and distribution and has great relationships with the retailers in your sector.
This may sound a little bit daunting to start with, we can help you. Bespoke Advantage operates as a country manager on behalf of brands. We can support you in exporting your brand into the UK market. We apply a coordinated process to every brand we create that walks you through what you need to do from ‘concept to launch’ and through our agency, consultancy services and workshops, we will show you how to do this too. Get in touch to discuss how we can support you with exporting your brand.
‘Thrilled to be working with Bespoke Advantage. They have already done some great things for Hollywood Browzer Beauty in the very short time we’ve been working together. Looking forward to the future!’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’