There are a surge of feminine hygiene products in the market now! For years this has been a bit of a taboo topic, discussed behind closed doors with hushed voices, but now we are far more open to sharing the concerns we are experiencing, and brands are bringing solutions to the table. About time.
From ingrown hairs, to our periods, there are some really innovative products. Menstrual hygiene is vital during your period and there are plenty of ways in which to take care. Because this topic has become more openly discussed, brands are not only coming up with realistic solutions, but also solutions that are sustainable and helping the environment is a differentiating factor in this category. This category was dominated by global players across supermarkets and pharmacies, with no such sustainable solutions.
In the UK, an estimated 1.5 billion sanitary items are flushed down the toilet each year and the average woman will dispose of 11,000 sanitary items in a lifetime. Countless amounts of these products end up in oceans or in landfill, and as 90% of sanitary products are made from plastic, they’re not biodegradable. Brands like Plasfree, Jude and Dame focus on sustainable sanitary towels to help protect the environment and Planera is a new brand that has created flushable sanitary towels which is officially launching at the end of 2022.
Menstrual cups have also become quite popular in recent years. It’s a small, flexible bell-shaped cup made of rubber or silicone and can be used for up to 12 hours, after which it is removed to dispose of the fluid and cleaned. The cup is rinsed with hot water and soap between each placing and sterilized in boiling water at least once per period. A cup can last up to 10 years and they are now becoming more spoken about and used. Mooncup and Intimina are brands that educate their consumers on the importance of switching their regimes and using these types of reusable products. Dame have also created a reusable tampon applicator. Used like an average applicator, but never finding its way to the bin, the D-applicator is meant to be kept for life. Kept in a small case, the tool can easily pop into your bag and be washed at your own convenience. Every little bit helps the planet – we all need to do our little bits to protect the future of the planet.
Because periods have always been a taboo subject, females don’t openly share their experiences or concerns when it comes to feminine issues. Other topics that have now just started to catch our attention are issues with pubic irritations coming from hair removal, razor burns and hormonal imbalances as well as ingrown hair. Regrettably, ingrown hairs can crop up anywhere, from our legs to our bikini line and under arms to our jawline. This doesn’t only occur with hair removal, other factors like excessive sweating, wearing tight garments, periods and genetics can also trigger it. Hyperpigmentation is another issue that numerous women deal with at different phases of their life.
We are proud to be working with our new client Oyo Skincare – they focus on empowering women to be 100% comfortable in their skin and with their body. Oyo Skincare is a body-positive skincare brand that makes natural and effective products for public skin and hair. Their mission is to make women feel comfortable and hygienic all year round.
Sisters, Leonie, and Lisa Gisin created the brand to support women around the globe with their personal struggles with in-grown hairs, redness, bumpiness, and irritations. Their three-step routine caters for all types of hair and is made from a powerful blend of plant-based ingredients that help you to navigate uncomfortable situations.
We are supporting them in growing their brand across the marketplace and in driving their PR, and building their brand awareness. Watch this space to see them popping up soon! If you are looking for support with growing your brand across the marketplace, and in driving your brand awareness, get in touch. We would love to hear from you.
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’