Developing a Unisex Fragrance Brand - Bespoke Advantage

Developing a Unisex Fragrance Brand

Success Highlights:  Developing a luxury fragrance brand inspired by Moldova

The Issue:

  • Five Seasons is a handcrafted, unisex fragrance brand, inspired by notes reminiscent of each season in Moldova – Spring, Summer, Autumn, Winter, and those days when we experience all four seasons in a single day.
  • Designed by a husband-and-wife team, who have embarked on a journey to celebrate the natural beauty of Moldova with different corners of the world through fragrance. They hadn’t dipped their toes into the luxury fragrance market before and brought on board Bespoke Advantage to support them with this.
  • Developing a luxury fragrance brand inspired by Moldova.

Our Approach & Results:

  • Developed their brand strategy with consideration for the marketplace, trends, competitors, Pricing, positioning and how to enter the market.
  • Defined their brand identity, starting with brand naming, their Vision, Mission, Brand
    Promise, Brand Story, Brand Values and Brand Messaging.
  • Designed their logo, colours and typography – with appreciation for Moldovian culture and heritage – their home market.
  • Led the development of their five fragrances, together with the fragrance houses.
  • Designed their labels, packaging and marketing materials, and wrote the copy for their product range.

If you would like to discuss how we can support you with developing and growing your brand across the marketplace, GET IN TOUCH, we would love to hear from you.