Developing a Unisex Fragrance Brand - Bespoke Advantage

Developing a Unisex Fragrance Brand

Success Highlights

Developing a luxury fragrance brand inspired by Moldovia.

The Issue

Five Seasons is a handcrafted, unisex fragrance brand, inspired by notes reminiscent of each season in Moldova – Spring, Summer, Autumn, Winter, and those days when we experience all four seasons in a single day.  Designed by husband-and-wife team, who have embarked on a journey to celebrate the natural beauty of Moldova with different corners of the world. They had launched a scent range, which began during Covid-19, with a focus on scented wax melts. They hadn’t dipped their toes into luxury fragrance, and brought on board Bespoke Advantage to support them with this.


Our approach and results

  • Developed their brand strategy with consideration for the marketplace, trends, competitors, pricing, positioning and how to enter the market.
  • Defined their brand identity, starting with brand naming, their Vision, Mission, Brand Promise, Brand Story, Brand Values and Brand Messaging.
  • Designed their logo, colours and typography – with appreciation for Moldovian culture and heritage – their home market.
  • Led the development of their five fragrances, together with the fragrance houses.
  • Designed their labels, packaging and marketing materials, and wrote the copy for their product range.

Need help with building your beauty or wellness business?

Bespoke Advantage is a London based brand management consultancy specialising in working with award-winning brands, retailers, investors, trade bodies and embassies to support you in developing and growing your business across the marketplace. If you are looking to launch a brand in the industry, or for support in expanding your business across markets, get in touch, we would love to hear from you –