Launching a Travel Retail Beauty Brand - Bespoke Advantage

Launching a Travel Retail Beauty Brand

The Beauty Launch Pod Show shares insights, know-how and advice from industry experts on how to develop a successful beauty business.

Janet interviews beauty brands, retailers and experts across the beauty industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector.

In this podcast we cover marketing, product development and retail as well as how mindset, positive psychology and your health and fitness are critically important to building a successful business. We aim to educate, inspire, and showcase people who are doing incredible things across the industry.

Through sharing experiences and stories of how people go about launching their beauty brands and how retailers are adapting to accommodate the changes in the marketplace, we can help those on a similar path make things happen. This week we are talking to Christine Keeling about how she launched her multi-award-winning travel retail brand.

Chris is the founder of Longhaul Spa, a travel retail brand, founded in 2019 as a vegan, sustainably sourced, brand based on New Zealand and African botanicals, targeting the eco conscious sustainably aware traveller.

Created with the long-haul traveller in mind, to provide an in-seat spa treatment, the brand has now extended into full size products, to ensure you can recreate that first class feeling long after you have returned home.

Each element has been carefully crafted, working with a master formulator, and ethically and sustainably sourced, to address sensitive skin for both men and woman. Since launching the brand has won over eight travel retail awards. The sets can be customised to their partners needs in terms of the design, look, and feel.

Launched pre-Covid as a travel retail exclusive brand, they have since won numerous travel retail awards for their product range, as well as partnered with travel retail distributors across markets including Qatar, Jordan, Australia, and they are currently exploring the US.

Listen in as Chris share more on

  • What she was doing prior to travel retail – it was very different!
  • Why she created the brand
  • The challenges she faced with launching the brand as we were heading into Covid and travel retail was coming to an abrupt close
  • How the brand has achieved success and won multiple awards in the industry

You can follow Chris and LongHaul Spa on