Investment Deck Hollywood Hair Artist - Bespoke Advantage
Loading

Bringing Hollywood Glamour to our Daily Hair Care Regime.

SUCCESS HIGHLIGHTS

  • Developing an investment deck for a hair artist to Hollywood stars, to raise investment to develop his range of sustainable hair care products.
  • Market research of the premium global hair care market
  • Competitor analysis of the global hair care market
  • Determining the pricing, positioning, and margins of his hair care range
  • Finalising the mission and vision statement, and brand identity for his hair care range
  • Sourcing of appropriate packaging for a range of 17 hair care products from suppliers based in the UK, Europe, and the Far East.

THE ISSUE

A hair artist to Hollywood stars approached us to develop an investment deck to raise investment, to create his range of sustainable hair care products. With over 20 years’ experience in working on Hollywood sets, he has formulated a range of hair care products, to bring Hollywood glamour to our daily hair care regimes and was looking for investment to bring his concept to market.

In addition to putting together his investment deck, we were also tasked to source from one supplier primary packaging options available in smaller volumes,  that were on brand and more cost effective. Sustainable options were a priority with a focus on reducing plastic wherever possible.

OUR APPROACH AND RESULTS

  • Developing an investment deck to present the brand to potential investors.
  • Market research of the premium global hair care market this included conducting a competitor analysis of the global hair care market – we researched brands in term of their product line up, marketing, campaigns, new launches, and branding.
  • Determining the pricing, positioning, and margins of his hair care range
  • Finalising the mission and vision statement, and brand identity for his hair care range
  • Sourcing of appropriate packaging for a range of 17 hair care products from suppliers based in the UK, Europe, and the Far East
  • Created brief, sourced, and set up meetings with potential suppliers across UK, Europe, and the Far East to identify suitability of supplier and packaging for the range.
  • Evaluated supplier quotations for each of the components including price breaks, MOQs, lead times.
  • Negotiated pricing, MOQ, lead time and reviewed all sustainable options with supplier.
  • Presented findings to client with key recommendations of best suppliers who met the brief including background information on the best sustainable options on the market. Recommended plan of action to the client to move forward with selected suppliers and arranged samples for client review.
  • Successfully sourced sustainable primary packaging of all components which were on brief and under budget from one supplier to the requested timeline.

Bespoke Advantage is a London based brand consultancy specialising in working with award-winning brands, retailers, investors, trade bodies and embassies to support you in developing and growing your brand across the marketplace. If you are looking to launch a brand in the industry, or for support in expanding your brand across markets, get in touch, we would love to hear from you – www.thebespokeadvage.com