ABOUT KYOMI LONDON
‘So, Kyomi London was born – a collection of high-performance natural skincare products, high in Vitamin C and active ingredients, enhanced by science.’
Kyomi London is an indie skincare brand that focuses on simplicity and very natural, nude, and light assets to complement their skincare range.
– Developing a clearly defined brand strategy for Kyomi London.
– Naming of their brand, creating their brand identity, and designing their branding.
The founder has a diploma in skincare formulation, and a passion for pro-ageing skincare with a vision to launch a results driven sustainable skincare brand based on naturally derived ingredients, blended with science. She approached us to help them to develop their brand strategy to launch their new skincare range to market, and to develop their branding.
OUR APPROACH AND RESULTS
We started by understanding the macro and micro trends in the skincare marketplace, scoping out a clear strategy that would really differentiate their brand – from conducting a SWOT analysis, competitor analysis, through to creating their vision, mission, brand messaging and brand story. We developed their pricing, positioning, and their cash flow forecast, and supported them with drafting their new product development briefs.
NEED HELP WITH DEVELOPING YOUR BRAND?
If you would like to discuss how we can work with you to develop a new brand in the beauty industry or to extend or rebrand your business, or you need help with sales and distribution, GET IN TOUCH, we would love to discuss this with you.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’