Sustainable Shower Brand - Bespoke Advantage
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THE POWER OF A SHOWER

HAPPY SHOWER DAYS

‘Mood enhancing fragrances and hydrating formulations to balance your senses at the start and close of every day. Wishing you happy moments.’

A mother and daughter duo, working together to create a sustainable, beautifully fragranced bath and body brand. The brand focuses on gorgeous fragrances and incorporates a sustainable factor to their formulas, and packaging. They opted for the “less is more” technique and even thought of waterless formulations.

KEY DELIVERABLES
Developing a clearly defined band strategy, vision, mission, brand messaging, pricing, cash flow statement.
– Coaching them on developing their brand, and sourcing and introducing them to contract manufacturers and packaging companies.

THE ISSUE
The brand contacted us to help them with developing their brand strategy, pricing and positioning, and brand messaging catering to their target audience. We coached them on various elements of developing their brand, and sourced and introduced contract manufacturers and packaging companies to them.

OUR APPROACH AND RESULTS
The brand wanted beautiful and luxurious fragrances and clean formulations, that didn’t dry the skin or cause skin irritation, and left a rich hydrating feel to your skin after showering. We researched the skincare market, in particular acne prone skin. We considered macro and micro trends , conducted a competitor analysis and SWOT analysis.

We developed their vision, mission, brand messaging. We created their pricing strategy and their cash flow forecast.

NEED HELP WITH DEVELOPING YOUR BRAND?

If you would like to discuss how we can work with you to develop a new brand in the beauty industry or to extend or rebrand your business, or you need help with sales and distribution, GET IN TOUCH, we would love to discuss this with you.