HAPPY SHOWER DAYS
‘Mood enhancing fragrances and hydrating formulations to balance your senses at the start and close of every day. Wishing you happy moments.’
A mother and daughter duo, working together to create a sustainable, beautifully fragranced bath and body brand. The brand focuses on gorgeous fragrances and incorporates a sustainable factor to their formulas, and packaging. They opted for the “less is more” technique and even thought of waterless formulations.
KEY DELIVERABLES
– Developing a clearly defined band strategy, vision, mission, brand messaging, pricing, cash flow statement.
– Coaching them on developing their brand, and sourcing and introducing them to contract manufacturers and packaging companies.
THE ISSUE
The brand contacted us to help them with developing their brand strategy, pricing and positioning, and brand messaging catering to their target audience. We coached them on various elements of developing their brand, and sourced and introduced contract manufacturers and packaging companies to them.
OUR APPROACH AND RESULTS
The brand wanted beautiful and luxurious fragrances and clean formulations, that didn’t dry the skin or cause skin irritation, and left a rich hydrating feel to your skin after showering. We researched the skincare market, in particular acne prone skin. We considered macro and micro trends , conducted a competitor analysis and SWOT analysis.
We developed their vision, mission, brand messaging. We created their pricing strategy and their cash flow forecast.
NEED HELP WITH DEVELOPING YOUR BRAND?
If you would like to discuss how we can work with you to develop a new brand in the beauty industry or to extend or rebrand your business, or you need help with sales and distribution, GET IN TOUCH, we would love to discuss this with you.
We love partnering up with visionary entrepreneurs, beauty brands, companies, retailers, spas and salons like you to develop and launch new brands or to reposition your existing business.
As a brand management company we draw upon strategic insights, creative thinking, commerciality and years of experience in branding, product development, retail and travel retail to help you to develop and grow your business.
We build marketing strategies, conceptualise brand identities and visual elements, create products, develop marketing, social media and PR to help you to engage with your ideal customers – whether you are selling direct-to-consumer or through bricks- and-mortar.
We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘Thrilled to be working with Bespoke Advantage. They have already done some great things for Hollywood Browzer Beauty in the very short time we’ve been working together. Looking forward to the future!’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’