HAPPY SHOWER DAYS
‘Mood enhancing fragrances and hydrating formulations to balance your senses at the start and close of every day. Wishing you happy moments.’
A mother and daughter duo, working together to create a sustainable, beautifully fragranced bath and body brand. The brand focuses on gorgeous fragrances and incorporates a sustainable factor to their formulas, and packaging. They opted for the “less is more” technique and even thought of waterless formulations.
KEY DELIVERABLES
– Developing a clearly defined band strategy, vision, mission, brand messaging, pricing, cash flow statement.
– Coaching them on developing their brand, and sourcing and introducing them to contract manufacturers and packaging companies.
THE ISSUE
The brand contacted us to help them with developing their brand strategy, pricing and positioning, and brand messaging catering to their target audience. We coached them on various elements of developing their brand, and sourced and introduced contract manufacturers and packaging companies to them.
OUR APPROACH AND RESULTS
The brand wanted beautiful and luxurious fragrances and clean formulations, that didn’t dry the skin or cause skin irritation, and left a rich hydrating feel to your skin after showering. We researched the skincare market, in particular acne prone skin. We considered macro and micro trends , conducted a competitor analysis and SWOT analysis.
We developed their vision, mission, brand messaging. We created their pricing strategy and their cash flow forecast.
NEED HELP WITH DEVELOPING YOUR BRAND?
If you would like to discuss how we can work with you to develop and grow your brand in the marketplace, GET IN TOUCH, we would love to hear from you.
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’