Sustainable Shower Brand - Bespoke Advantage


About Beauty by Renude:
‘Mood enhancing fragrances and hydrating formulations to balance your senses at the start and close of
every day. Wishing you happy moments.’
Renude is a sustainable shower brand developed by a mother and daughter, incorporating luxurious
long-lasting fragrances, and hydrating formulations at affordable price points.

Success Highlights:
• Developing a clearly defined band strategy, vision, mission, brand messaging, pricing,
cash flow statement.
• Coaching them on developing their brand, and sourcing and introducing them to
contract manufacturers and packaging companies.

The Issue:
They reached out to Bespoke Advantage to support them with developing their brand strategy, pricing
and positioning, and brand messaging. We coached them on how to develop their brand, and sourced
and introduced them to contract manufacturers and packaging companies.

Our Approach & Results:
The brand wanted beautiful and luxurious fragrances and clean formulations, that didn’t dry the skin
or cause skin irritation, and left a rich hydrating feel to your skin after showering. We researched the
skincare market, in particular acne prone skin. We considered macro and micro trends, conducted a
competitor analysis and SWOT analysis.
We developed their Vision, Mission, Brand Messaging. We created their pricing strategy and their cash
flow forecast.

If you would like to discuss how we can support you with developing and growing your brand across the marketplace, GET IN TOUCH, we would love to hear from you.