A BRAND FOR INDIA
The science of Ayurveda has been around for thousands of year. ‘In India beauty is about adopting a 360-degree approach, it is about achieving balance and there is a strong emphasis placed on self-care and self-love. For centuries India have been utilising local ingredients for skincare and wellbeing purposes, as well as practicing Ayurveda, an ancient holistic medical practice that influences everything from how we live to what we eat. Yoga, meditation, and mindfulness are of equal consideration in creating balance, and doshas are taken seriously, when understanding how to take better care of yourself.’
A client based in India was looking to create an Indian inspired brand targeted at the Western market that looks luxurious, is available at accessible price points and can be used daily.
– Market Research of the Indian marketplace, and recommendations on what to develop.
She wanted to create a luxurious beauty brand targeting a broad customer base. She was inspired by several brands in the marketplace and wanted a brand that was distinctive and contemporary that would appeal to value and affluent consumers, and that could be used daily.
OUR APPROACH AND RESULTS
India was a new marketplace for our team, so we started by conducting market research of the Indian beauty marketplace along with a competitor analysis of leading Indian skincare brands, and how they are performing. We discovered that many Indian ingredients are used by brands across the globe and there is a large influx of Indian brands being launched across Canada, America, and the UK, who have also dipped their toes into the market, introducing age old techniques of Ayurveda to consumers, making this more mainstream. We presented our findings and recommendations on products for her to tap into.
NEED HELP WITH DEVELOPING YOUR BRAND?
If you would like to discuss how we can work with you to develop and grow your brand in the marketplace, GET IN TOUCH, we would love to hear from you.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’