A BRAND FOR INDIA
The science of Ayurveda has been around for thousands of year. ‘In India beauty is about adopting a 360-degree approach, it is about achieving balance and there is a strong emphasis placed on self-care and self-love. For centuries India have been utilising local ingredients for skincare and wellbeing purposes, as well as practicing Ayurveda, an ancient holistic medical practice that influences everything from how we live to what we eat. Yoga, meditation, and mindfulness are of equal consideration in creating balance, and doshas are taken seriously, when understanding how to take better care of yourself.’
An Indian client looking to create an Indian inspired brand targeted at the Western market that looks luxurious, is available at accessible price points and can be used daily.
– Market Research of the Indian marketplace, and recommendations on what to develop.
She wanted to create a luxurious beauty brand targeting a broad customer base. She was inspired by several brands in the marketplace and wanted a brand that was distinctive and contemporary that would appeal to value and affluent consumers, and that could be used daily.
OUR APPROACH AND RESULTS
India was a new marketplace for our team, so we started by conducting market research of the Indian beauty marketplace along with a competitor analysis of leading Indian skincare brands, and how they are performing. We discovered that many Indian ingredients are used by brands across the globe and there is a large influx of Indian brands being launched across Canada, America, and the UK, who have also dipped their toes into the market, introducing age old techniques of Ayurveda to consumers, making this more mainstream. We presented our findings and recommendations on products for her to tap into.
NEED HELP WITH DEVELOPING YOUR BRAND?
If you would like to discuss how we can work with you to develop a new brand in the beauty industry or to extend or rebrand your business, or you need help with sales and distribution, GET IN TOUCH, we would love to discuss this with you.
‘Thrilled to be working with Bespoke Advantage. They have already done some great things for Hollywood Browzer Beauty in the very short time we’ve been working together. Looking forward to the future!’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’