CBD has taken over the world of medicine and wellness – there are a plethora of consumers that have shown interest in learning about what CBD has to offer along with its many positive benefits. It is one of the most researched and used elements for mental and physical health despite a lack of regulations.
It’s believed that Cleopatra, Egypt’s original beauty queen, used naturally derived cannabis oil to keep her skin looking beautiful for Mark Antony and Julius Caesar. The global CBD skincare market is expected to reach USD 1.7 billion by 2025. The general public’s awareness has led to creating many different products infused with CBD. The UK now spends more on cannabis extracts than vitamin C and B combined. Personal care companies provide various CBD products including oils, teas, perfumes, skincare products, consumables and even pet care.
What is CBD?
CBD is the non-intoxicating element of marijuana or hemp plants. It’s an extracted powder and is typically mixed with an oil like olive, hemp or coconut which tends to improve its effectiveness. It’s completely legal using CBD in skincare because it doesn’t contain mind altering properties of marijuana’s tetrahydrocannabinol (THC) content which is removed from the stalks and stems of the hemp plant. And, thanks to an ever-growing body of research of CBD’s power to slow the signs of skin ageing (due to its strong hydrating and antioxidant properties) it is now making waves within beauty – and in particular skincare. Who doesn’t want to look five years younger?!
The difference between Hemp, THC and CBD?
CBD is sourced from hemp stalks and stems. The plant is full of cannabinoids and contains minimal levels of THC. CBD aids to restore overall balance in the body along with other benefits. CBD can be sourced from both marijuana and hemp plants.
THC is short for delta-9-tetrahydrocannabinol, another compound found in cannabis. Although THC does have anti-inflammatory properties that are known to be beneficial in topical skin care. Hemp seeds are the seed portion of a cannabis plant. The oil is created by pressing the seeds. Like other seed oils including sunflower seed and jojoba oil, hemp seed is high in antioxidants and omega-3 fatty acids.
CBD’s benefits
Where skin benefits are concerned, CBD is a powerful factor for soothing, calming, and comforting skin. As an anti-acne cure, CBD’s anti-inflammatory powers help to reduce swelling and redness on the surface of skin. It also brings balance to skin oil levels and sebum production, which helps to control breakouts. As with other plant-based ingredients, CBD is packed with antioxidants, which are essential for reducing the appearance of wrinkles, dull skin tone and roughness. This is where it helps with anti-ageing.
On the wellness front, there have been numerous benefits that CBD might be just what you need to calm nervousness, stress and reduce anxiety. Insomnia Statistics UK 2021, found that 36% of UK adults have trouble falling asleep at least once every week. However, CBD offers sleep relief. A 2019 study titled, Cannabidiol in Anxiety and Sleep: A Large Case Series, found that sleep scores improved within the first month for two out of every three participants.
Brands Launching into CBD
CBD possesses anti-inflammatory activity, which could affect exercise-induced inflammation and related pain which is why many athletes chose to use it. High-profile celebrity endorsements, such CBD brand Love Hemp and two-time Heavyweight Champion of the World and Olympic gold medallist, Anthony Joshua OBE, are no doubt using this for anti-inflammatory purposes.
Global companies are entering the market daily with appealing products. John Lewis entered the CBD space in late 2020, offering a wide range of products from sleep drops to hard-working face creams and serums. Revolution Beauty has its own CBD skincare range of tonics serums and facial oils. The affordably priced collection even includes a spectrum of products to cater to different needs. Celebs like Kristen Bell have launched CBD brands like Happy Dance – with ultra-relaxing personal products – it’s become a popular brand in the market.
Need Help with Product Development?
If you want to start a business in the beauty, spa or wellness sector and are looking for expertise, or you have an existing brand and are looking for support, get in touch, we would love to hear from you. As a beauty brand management company, we are the beauty company behind the beauty companies, working with an award-winning portfolio of clients to develop their brands from ‘concept to shelf’.
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’