Creating a UK Beauty Certification Strategy - Bespoke Advantage

Creating a UK Beauty Certification Strategy

Key Deliverables

  • Identify fair trade ingredient opportunities and retailers within the UK.

The Issue

The UK is experiencing a high volume of enquiries from cosmetics companies that have the scope to be significant.  In the past, a leading certification body has worked with Boots, Neal’s Yard and Lush. Unfortunately, these businesses no longer source Fairtrade ingredients due to the complexity  They were looking to embrace new opportunities.


Our approach and results

  • We analysed UK beauty certification bodies, to identify their strategies and USP.
  • We performed a trend analysis which highlighted relevant beauty product opportunities in the marketplace.
  • We reviewed trending ingredients hitting the beauty and wellness market.
  • We identified key opportunities and retailers they could partner with, going forward.

Need help with building your beauty or wellness business?

Bespoke Advantage is a London based brand management consultancy specialising in working with award-winning brands, retailers, investors, trade bodies and embassies to support you in developing and growing your business across the marketplace. If you are looking to launch a brand in the industry, or for support in expanding your business across markets, get in touch, we would love to hear from you –