The beauty market in Australia had a $7,756 million revenue in 2021, according to Statista. Predictions indicate that the Australian beauty industry is expected to continue growing, with a projected growth rate of 3.10% from 2022 to 2026.
Australia is renowned for its beautiful beaches, the Great Barrier Reef, the Outback, great wine and sunshine. Equally it is renowned for Australians love for leading healthy lifestyles, so it is of little suprise that a number of leading beauty brands come from Australia – from Aesop to Alpha-H, Bondi Sands and Grown Alchemist, along with numerous indie beauty brands including some we have had the pleasure of working with such as Standard Procedure, and Alive Body.
The Australian approach to beauty is increasingly relevant in today’s market, the secret to beauty from an Australian perspective is taking care of yourself by using the right products that are as natural as possible. With a rising demand for clean, free-from products, A-beauty is very much on trend. Many Aussie beauty brands pride themselves on being vegan as well as toxic and cruelty free.
Ingredients
Australia is home to a diverse range of plants and ingredients that are used in skincare products. Many of these ingredients have powerful skin-loving properties, such as the ability to moisturise, nourish, and soothe the skin including tea tree oil, Kakadu plum, Tasmanian pepper berry, macadamia oil, avocado oil, aloe vera, and green tea.
All of these ingredients are safe and gentle on the skin, making them suitable for people with sensitive skin.
Brands
Born out of the Adelaide Hills in South Australia, Jurlique is founded by Dr Jürgen Klein and his wife Ulrike. Since its birth in the 1980s, it’s become one of Australia’s leading skincare brands, bringing its homeopathic blend of organic ingredients to a wider market. Rose and lavender scents are at the forefront of their collection.
Frank Body’s body scrubs have taken the beauty world by storm. Their products are made from natural ingredients and are cruelty free packed with energising caffeine.
Co-founded by Australian supermodel Elle Macpherson, WelleCo follows the ethos that beauty works from the inside-out. Made using clean ingredients, the brand’s products are targeted at healthy skin, body and mind
Sand and Sky gained their popularity through social media and their pink clay mask has been a number One favourite amongst consumers. This Australian brand has been on beauty lovers’ radars for a while, you can’t miss them with their bright pink packaging.
There is a lot to appreciate when it comes to Australian beauty and wellness brands!
Bespoke Advantage is a London based brand consultancy specialising in working with award-winning brands, retailers, investors, trade bodies and embassies to support you in developing and growing your brand across the marketplace. If you are looking to launch a brand in the industry, or for support in expanding your brand across markets, get in touch, we would love to hear from you – Get in touch.
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’