We are delighted to be working with the Department of Trade and Investment Queensland (TIQ) to provide their trade ministers, and beauty and wellness brands with in-depth market related knowledge of the beauty and wellness industry in the UK.
Whilst the beauty industry is reported to be worth £27 billion in 2020 and is ranked the seventh largest cosmetic industry in the world, and there are numerous innovative Australian beauty brands, a lack of market knowledge, and connections, has prevented many of the brands from exporting into the UK and Europe.
To start the process, we will be designing an online webinar to share what is happening in the UK beauty sector, the trends that are driving growth, how the marketplace is segmented, who the key retailers are and how to ensure regulatory and compliance for the marketplace. We will then be designing a survey, to invite interested brands to participate, and to evaluate which brands are market ready to export. We be providing each brand with individual 1-to-1 feedback on whether they are market ready, and if they are not, our advice and support on what they need to do to become market ready.
For those brands that are market ready, we will be developing their go-to-market strategies and provide introductions to relevant retailers and distributors in the UK beauty sector. Having won a tender process on the strength of our expertise, we are very much looking forward to working with Devinka, her team and the brands to drive this project forward.
About the Department of Trade and Investment
Trade and Investment Queensland (TIQ) is the Queensland Government of Australia’s dedicated global business agency, helping Queensland exporters take their products to world markets and to promote Queensland as the perfect place for investment. TIQ has an extensive global network including an office in London, which has market coverage for the UK and Europe.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’