Exporting beauty brands into the UK, with Bespoke Advantage

Trade and Investment Queensland and Bespoke Advantage

We were delighted to win a tender to work with the Department of Trade and Investment Queensland (TIQ) to provide their trade ministers, and beauty and wellness brands with in-depth market related knowledge of the beauty and wellness industry in the UK.

We designed an online webinar on the UK beauty sector, the trends driving growth, how the marketplace is segmented, who the key retailers are and how to ensure regulatory and compliance for the marketplace. We created a survey, to invite interested brands to apply for the program, to evaluate which brands are market ready to export.

We provided brands with individual 1-to-1 feedback on how to become market ready, and for those brands that were market ready, we developed their go-to-market strategies and provided them with introductions to relevant retailers and
distributors in the UK beauty sector.

We continued to work with the brands to support the with their market-entry strategies into the UK, Europe, Middle East and travel retail.

About the Department of Trade and Investment
Trade and Investment Queensland (TIQ) is the Queensland Government of Australia’s dedicated global business agency, helping Queensland exporters take their products to world markets and to promote Queensland as the perfect place for investment. TIQ has an extensive global network including an office in London, which has market coverage for the UK and Europe.

If you would like to discuss how we can support you with developing and growing your brand across the marketplace, GET IN TOUCH, we would love to hear from you.