Strategy
Developing a Functional Drinks Brand
Slim Lilly is an award-winning range of functional drinks developed by a slimming Doctor, with the benefit of curbing the appetite through harnessing the benefits of Konjac fibre.
Slim Lilly is an award-winning range of functional drinks developed by a slimming Doctor, with the benefit of curbing the appetite through harnessing the benefits of Konjac fibre.
We are delighted to be supporting Enterprise Ireland and Irish Beauty Brands with their UK market-entry strategy.
The UK is experiencing a high volume of enquiries from cosmetics companies that have the scope to be significant. In the past, the Fairtrade Organisation has worked with Boots, Neal’s Yard and Lush. Unfortunately, these businesses no longer source Fairtrade ingredients due to the complexity of working with the Fair Trade as well as marketing services and impact materials received. They were looking to embrace the new opportunities.
An international beauty brand was looking to enter the UK market, and approached us to create a market-entry strategy for their brand.
They launched as a beauty accessories brand, with a range of brushes over six years ago. The business grew organically, and they reached a decision to expand the brand through introducing skincare and cosmetics. Whilst the brand had grown organically, they had never addressed their brand identity
Petra had a strong vision for their brand but needed support with refining the look and feel of their brand, and with crafting their brand identity, as they continued their trajectory growth across the UAE and other markets.
Five Seasons is a handcrafted, unisex fragrance brand, inspired by notes reminiscent of each season in Moldova – Spring, Summer, Autumn, Winter, and those days when we experience all four seasons in a single day. Designed by husband-and-wife team, who embarked on a journey to celebrate the natural beauty of Moldova with different corners of the world.
A hair artist to Hollywood stars approached us to develop an investment deck to support the development of his range of sustainable hair care products.
Developing a market-entry strategy for a leading Ayurvedic brand recognised globally in the holistic and wellness category, for
Creating a market-entry strategy for an award-winning Australian sun care brand for the UK, Middle East and travel retail.
We are delighted to announce our relationship with the world’s leading Ayurvedic brand – Spa Ceylon Ayurveda Wellness. Our founder Janet Milner-Walker visited them this week, to discover more about the brand, and to discuss how we will be supporting them in growing their presence across the UK and Europe.
We are delighted to be working with the Department of Trade and Investment Queensland (TIQ) to provide their trade ministers, and beauty and wellness brands with in-depth market related knowledge of the beauty and wellness industry in the UK.
Zawadi means ‘gift’ in Swahili. They are a natural skincare brand based on African ingredients with a collection of products that target eczema, rashes, and hyperpigmentation.
We are really excited to be collaborating with the Trade and Investment Queensland to help brands from Queensland, Australia export into the UK market. We delivered a webinar for the embassy in August where the trade ministers and beauty and wellness brands joined us to explore the opportunity of launching into the UK market.
‘So, Kyomi London was born – a collection of high-performance natural skincare products, high in Vitamin C and active ingredients, enhanced by science.’
‘Mood enhancing fragrances and hydrating formulations to balance your senses at the start and close of every day. Wishing you happy moments.’
The science of Ayurveda has been around for thousands of years. In India beauty is about adopting a 360-degree approach, it is about achieving balance and there is a strong emphasis placed on self-care and self-love.
‘Kutemwa Skincare is an African inspired skincare range based on sharing the simplicity and efficacy of natural ingredients. We take you across the rich tapestry of Africa, seeking out the beneficial properties of nature from Cape Town to Cairo. Come and join us on our journey!’
‘Roya Skin is founded, together with my sister, based on my personal skincare journey.’
Brand messaging is fundamental to positioning your brand in the eyes of your target audience. We worked with Beauty by Ane to review their brand messaging …
‘Beoty is a sustainable performance-led natural and organic skincare range for people with problematic …’
‘Simone Thomas is a multi-award-winning entrepreneur and the founder of Simone Thomas Wellness. As a sought-after hair loss consultant.’
‘‘Bespoke Advantage are experts in bringing your vision to life. They have really helped us to tell our story in a way that resonates with our target audience.’
‘Developing a Korean Skincare Brand, through our Coaching and Mentoring Programme’.
‘Sourcing, negotiating and launching 150 premium beauty brands delivering a sales growth of 49% Year-On-Year.’
‘Building M&S beauty credibility through developing innovative new products across categories.’
‘Repositioning a heritage beauty brand through a new global strategy, new product development and pricing.’
‘Global buying strategy for a travel retail company to drive growth, maintain flexibility and improve speed to market.’
As an international beauty and wellness consultancy, we are proud to work alongside clients from different regions of the world – Saudi Arabia, Dubai, Sri Lanka, Africa, Australia, Canada, US, Europe and the UK . We love collaborating with entrepreneurs, multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies across the retail sector, and the professional sector, including those selling into the hair care market, hotels, spas, professional nail care market and aesthetics market.
If you need support with devising a new strategy, developing a new product range, designing your packaging or rebranding your current product range, managing your PR, or with planning your market-entry into international markets, get in touch, we would love to hear from you.