Building a Buying Strategy for Travel Retail
’Janet has a wealth of experience across retail, buying and marketing combined with broad sector knowledge of beauty, luxury goods and fashion. She conducted a full strategic review of our
Repositioning of a Heritage Beauty Brand
‘Janet is one of the best people I have ever worked with in my career. She fully understands the whole process of product development, supply chain and marketing. She is
Developing Beauty Brands for M&S
‘Janet is a very experienced professional in the beauty industry. Level headed with clear vision, direction and the ability to drive business forward. Janet has excellent beauty market knowledge, gives
Launch of Harvey Nichols Dubai
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her
Launching an Indie Skincare Brand
“Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clearstrategy in place, with a distinctive brand message that enables us to articulate our
Creating a Supplement Brand with Simone Thomas Wellness
‘‘From the initial product, to creating beautiful packaging, everything has been seamless. Last year apart from all the press awards we won, we also featured in lots of magazines and
What to consider when exporting your brand
The beauty and wellness industry is a growing marketplace, with boundaries blurring between health, beauty, and wellbeing. There has never been a more apt time than ‘Beauty starts from within’.
Rebranding an African Skincare Brand
“The pop up started yesterday with everyone raving about how nice our branding and packaging looks. Thank you so much to the Bespoke Advantage team – the rebrand has totally transformed
Exporting Australian Beauty Brands
We were delighted to win a tender to work with the Department of Trade and Investment Queensland (TIQ) to provide their trade ministers, and beauty and wellness brands with in-depth
Achieving growth through market expansion
We are delighted to announce our relationship with the world’s leading Ayurvedic brand – Spa Ceylon Ayurveda Wellness. Ayurvedic is a holistic healing system, which in Sanskrit means “the science of life,” and is
UK Market-Entry for Australian Indie Sun care Brand
Success Highlights: • Created a market-entry strategy for the UK, Europe, Middle East, and travel retail. • Introduced the brand to leading retailers and travel retailers across these markets. •
Market-Entry into UK and Europe, for Ayurvedic Beauty Brand
Success Highlights: Developing a market-entry strategy for a leading Ayurvedic brand recognised globally in the holistic and wellness category, for the UK and Europe. The Issues The brand had already
An Investment Deck for a Hair Stylist to Hollywood Stars
Success Highlights: Developed an investment deck for a hair artist to Hollywood stars, for investment todevelop his hair care brand. Market research of the premium global hair care market. Competitor
Developing A Unisex Fragrance Brand
Success Highlights: Developing a luxury fragrance brand inspired by Moldova The Issue: Five Seasons Parfums is a handcrafted, unisex fragrance brand, inspired by notes reminiscent of each season in Moldova –
Develop a brand book for Middle Eastern Skincare brand
Success Highlights: • Defined the Brand Identity for Petra to include their Vision, Mission, Brand Values, Brand Story, Brand Promise and Brand Messaging.• Designed a brand book that succinctly presents
Developing Beauty Brand Identity for an Acessories Brand
Success Highlights: Defined a strong brand identity for Coabe to include their Vision, Mission, Brand Promise, Brand Story, Brand Values and Brand Messaging. Refined their logo, brand colours and typography.
Celebrating Innovation at Cosmoprof Worldwide Bologna with GO-Biz California
We’re back from Cosmoprof Bologna and what a whirlwind of a week it has been! We had an incredible time attending the 56th edition of the show this week and
Creating a UK Market-Entry Strategy for Beauty Brand
Success Highlights: Reviewed how competitors have approached the market. Identified ideal retail partners for the brand in the UK. Proposed a go-to-market strategy for the UK and best routes to
Enterprise Ireland and Bespoke Advantage
We were appointed by Enterprise Ireland to develop and deliver a webinar to over 70 Irish beauty and wellness companies on how to enter the UK beauty sector. Our Approach
Developing a Functional Drinks Brand
Slim Lilly, curbing your appetite and supporting health weight management: ‘Slim Lilly is an award-winning range of functional drinks developed by an award-winning slimming Doctor, with the benefit of curbing
Managing PR Dr Gabriela Clinic
Managing PR Dr Gabriela Clinic Bespoke Advantage are delighted to announce that we have been appointed to manage the PR for Dr. Gabriela Mercik, a leader in aesthetic medicine and
Strategic Beauty. Global Expertise.
Bespoke Advantage is an international beauty brand consultancy. We support you with translating your blue sky thinking into reality. From brand identity and visual language to product development and go-to-market strategies we provide you with a seamless, turnkey service.
We are proud to work alongside a diverse portfolio of clients across the globe—from the Middle East, Asia, Africa, Australia, North America, and Europe – including visionary entrepreneurs, multi-award-winning brands, investors, retailers, trade bodies, and embassies.
If you’re ready to build something remarkable, get in touch, we would love to hear from you.