The Beauty Launch Pod Show shares insights, know-how and advice from industry experts on how to develop a successful beauty business.
Janet interviews beauty brands, retailers and experts across the beauty industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector.
In this podcast we cover marketing, product development and retail as well as how mindset, positive psychology and your health and fitness are critically important to building a successful business. We aim to educate, inspire, and showcase people who are doing incredible things across the industry. Through sharing experiences and stories of how people go about launching their beauty brands and how retailers are adapting to accommodate the changes in the marketplace, we can help those on a similar path make things happen.
In this second episode Janet interviews Sue Phillips from Scenterprises.
Sue is an internationally recognized fragrance expert, born in South Africa, she built her career working for blue-chip companies Elizabeth Arden, Lancôme, Tiffany & co and consulting for Avon, Burberry, Diane Von Furstenberg before launching Scenterprises her bespoke, fragrance business.
Sue has won many awards for developing fragrances, and has regularly been featured on television and in the press. She is an inspirational, motivational speaker and an expert witness who advises on fragrances in legal disputes.
Through Scenterprises she works with individuals and celebrities to create bespoke fragrances that form part of your unique identity and with companies to develop fragrances that are a formidable marketing and branding tool.
Listen in as she shares
* How she went from being an actress and singer to launching Scenterprises, a business that focuses on developing bespoke and personalized fragrances and experiences for people.
* How the trends across retail now are ‘experiential, Interactive, educational, entertaining’ events which is what her business focuses on under the umbrella of Scentertainment.
* How her customers include anyone who wants to create a bespoke fragrance or experience from individuals, companies including Google, American Express to celebrities and hotels.
* How she develops bespoke fragrances for customers online through taking her customers through a fragrance journey.
* How our sense of smell is the most powerful of our scents because it connects memory and emotion and it triggers amazing reactions, and is being used by the Alzheimer’s society.
Follow Sue on her website
‘Thrilled to be working with Bespoke Advantage. They have already done some great things for Hollywood Browzer Beauty in the very short time we’ve been working together. Looking forward to the future!’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’