The Beauty Launch Pod Show shares insights, know-how and advice from industry experts on how to develop a successful beauty business.
Janet interviews beauty brands, retailers and experts across the beauty industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector.
In this podcast we cover marketing, product development and retail as well as how mindset, positive psychology and your health and fitness are critically important to building a successful business. We aim to educate, inspire, and showcase people who are doing incredible things across the industry. Through sharing experiences and stories of how people go about launching their beauty brands and how retailers are adapting to accommodate the changes in the marketplace, we can help those on a similar path make things happen.
Amanda Winwood is the Managing Director (and the Queen of Hugs) at Made for Life Organics.
Amanda is the founder of the Made for Life Foundation, a charity organization working with people who have cancer, through their cancer training touch programme which is rolled out across spas. Incredibly inspiring to speak to Amanda is also qualified in mindfulness, NLP, and is an experienced public speaker, mentor and coach.
Made for Life is 100% organic and 100% natural skincare and spa rituals sold through hotels, spas and retail. The company has been described as ‘Deep Green’ and their products are certified to COSMOS standards by the Soil Association. They were the first company in the UK to receive 100% organic certification for all their products and they are listed on the ethical index as being one of the top 3 ethical skincare companies in the world.
Listen in as she shares
* How they are a ‘being well’ or ‘wellbeing’ brand and as 80% of tourism is now linked to ‘wellbeing’ this provides a great opportunity for the brand and has offered an incredible area of growth, along with spas and hotels.
* How she believes we are here to serve a purpose which is why she founded the Made for Life Foundation, to help people going through cancer.
* How they still hand-blend all their products in Cornwall by infusing botanicals into olive oils and jojoba to form the base of their products.
* Packaging is a key part of their ethos ‘do no harm’. they use recycled glass for their jars, limit their use of plastic and use recycled card for their packaging.
* The importance of understanding the marketplace, trends, doing customer research groups and analysing what your competitors are doing before deciding to launch a new product.
* Why you should enter your beauty brand into awards.
Discover more about Made for Life Organics on their website
and on social media
We love partnering up with visionary entrepreneurs, beauty brands, companies, retailers, spas and salons like you to develop and launch new brands or to reposition your existing business.
As a brand management company we draw upon strategic insights, creative thinking, commerciality and years of experience in branding, product development, retail and travel retail to help you to develop and grow your business.
We build marketing strategies, conceptualise brand identities and visual elements, create products, develop marketing, social media and PR to help you to engage with your ideal customers – whether you are selling direct-to-consumer or through bricks- and-mortar.
We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘Thrilled to be working with Bespoke Advantage. They have already done some great things for Hollywood Browzer Beauty in the very short time we’ve been working together. Looking forward to the future!’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’