What is an omni-channel strategy and why is this important when building your brand? Omni-channel is a buzzword that’s often referred to in retail. Most people think it simply refers to the
Building your marketing strategy. Is this something you have to hand, or are you winging it as you go along? If you are not a natural at planning, picture this
Planning a successful trade show? As a former retail buying and product development director, I have spent a lot of time at trade shows. Across the UK, in Bologna, Cannes,
Personalised beauty is the future as brands reach out to their customers to cocreate. eCommerce has disrupted the way in which people shop as products become more and more accessible
Wondering how to build a marketing strategy? The ingredients to building a beauty brand include a mix of great product, packaging, ingredients, formulations, and a very successfully planned and executed
Whilst launching a brand to market traditionally involved launching into retail, times have changed. Whether you’re an emerging or an established brand, e-commerce is important to your success, it’s plays
Beauty becomes phygital. What exactly does this mean? A year into the pandemic has found the retail industry scrambling to find new and exciting ways to keep customers engaged
Digitisation of the beauty industry is not a new phenomenon – in fact, beauty is one of the industry’s leading digital in the consumer sector with numerous DTC brands. It
We have all heard about the metaverse, but what does this mean in the world of beauty? Market research company eMarketer.com estimated that the number of people using some form of extended-reality
Planning a tradeshow post pandemic? We have had a busy month with fresh and exciting projects as well as speaking and exhibiting at ‘in-person’ events, like the White Label Expo in
