To create anything first you should able to visualise this. We share the latest industry news across marketing, beauty new product launches, innovative ingredients and packaging, must attend events as well as interview industry experts on our podcast to bring you insights and expertise.
Personalised beauty is the future. People want products that cater to their diverse needs and brands are accommodating this through..
Imagine what it would feel like if you had clarity in your business and you were always on top of..
‘Omni-channel is a multichannel approach to retail that provides the customer with a seamless shopping experience across all touchpoints.’
'Preparing your retail pack for a presentation to a buyer requires market research, an understanding of your competitors, facts, figures..
'Buying is the science of acquiring the right product, at the right price, for the right customer from the right..
‘Ever present, everywhere. Whether work or pleasure, more and more of us are following our passions online.'
‘One only needs to look at advertising in print, on TV, the number of bloggers and vloggers online, and the..
Standing out from the crowd in terms of marketing in the beauty industry can be tough, there are new brands..
You are the founder of a brand. Great. You make the decisions. You come up with the ideas. You decide..
I am often asked how our Beauty Accelerator program came about, so I am lifting the curtain behind the scenes..
'You are completely inspired about your new brand, you can visualize this sitting on your favourite retailers’ shelves and it..
‘Trade shows are a great part of your marketing calendar. Treat them as an activity rather than the only sales..