A Danish Beoty Brand - Bespoke Advantage

A Capsule Collection of Danish Skincare

About Beauty by Beoty:
‘Beoty is a sustainable performance-led natural and organic skincare range for people with problematic
and sensitive skin. We only use clean ingredients – sustainability lies at the core of what we do – from our ingredients to our packaging and the way in which we operate our business.’

Beoty is a Danish skincare brand. The founder Aimable, suffered with problematic skin for many years. His visited a dermatologist, who prescribed medication to little avail. After studying skincare manufacturing he decided to turn his sideline into a business, manufacturing skincare for people with problematic skin.

The initial range is a capsule collection of two products – a moisturiser and a serum – the hero products in a skincare regime.

Success Highlights:
• Developing a clearly defined brand strategy for Beoty.
• Creating their brand identity, and designing their branding,
their packaging and marketing materials.

The Issue:
Beoty is a Danish skincare brand, this vegan friendly skincare range of staple products, is based on
natural and clean ingredients that are kind to your skin, supporting their values and beliefs that healthy
skin is accessible to everyone. The brand had a strong vision but needed support with creating their
brand strategy, their brand identity and branding and with crafting their copy and their brand story.


Our Approach & Results:
Brand Strategy – We started with creating their brand strategy, conducting market research on the
skincare marketplace and sensitive skin, where and how they should position their brand and their
unique point of difference. The founder’s personal story plays a central role in their back story, as he
suffered with problematic skin and could relate to how others felt under similar conditions.

The Marketplace – We researched current and future trends as well as conducted a competitor analysis
and a SWOT analysis of the skincare category and which ingredients are beneficial for sensitive skin. We developed their vision, mission, brand messaging, their pricing and positioning.

If you would like to discuss how we can work with you to develop and grow your brand in the marketplace, GET IN TOUCH, we would love to hear from you.