‘Beoty is a sustainable performance-led natural and organic skincare range for people with problematic and sensitive skin. We only use clean ingredients – sustainability lies at the core of what we do – from our ingredients to our packaging and the way in which we operate our business.’
Beoty is a Danish skincare brand for problematic skin. The founder Aimable, suffered with problematic skin for many years. His visited a dermatologist, who prescribed medication to little avail. After studying skincare manufacturing he decided to turn his sideline into a business, manufacturing skincare for people with problematic skin. The initial range is a capsule collection of two products – a moisturiser and a serum – the hero products in a skincare regime.
– Developing a clearly defined brand strategy for Beoty.
– Creating their brand identity, and designing their branding, their packaging and marketing materials.
Beoty is a Danish skincare brand, this vegan friendly skincare range of staple products, is based on natural and clean ingredients that are kind to your skin, supporting their values and beliefs that healthy skin is accessible to everyone. The brand had a strong vision but needed support with creating their brand strategy, their brand identity and branding and with crafting their copy and their brand story.
OUR APPROACH AND RESULTS
We started with creating their brand strategy, conducting market research on the skincare marketplace and sensitive skin, where and how they should position their brand and their unique point of difference. The founder’s personal story plays a central role in their back story, as he suffered with problematic skin and could relate to how others felt under similar conditions.
We researched current and future trends as well as conducted a competitor analysis and a SWOT analysis of the skincare category and which ingredients are beneficial for sensitive skin. We developed their vision, mission, brand messaging, their pricing and positioning.
BRANDING AND BRAND IDENTITY
A strong brand identity is important for any new brand entering the marketplace. Beoty wanted to keep their branding clean and minimalist in keeping with their Danish identity. This same look and feel was executed across their website, social media platforms and marketing materials. We designed their branding, packaging, created their stationery, brand presentation and brochure, to present the brand to retailers and to showcase their brand at events and tradeshows.
BRAND STORY AND COPYWRITING
We crafted their copy for their packaging, and their website to complement the clear, minimalist signature of the brand.
NEED HELP WITH DEVELOPING YOUR BRAND?
If you would like to discuss how we can work with you to develop a new brand in the beauty industry or to extend or rebrand your business, or you need help with sales and distribution, GET IN TOUCH, we would love to discuss this with you.
‘Thrilled to be working with Bespoke Advantage. They have already done some great things for Hollywood Browzer Beauty in the very short time we’ve been working together. Looking forward to the future!’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’