Sexual wellness – yes this is a real word – is a growing sector of the wellness industry. Historically a taboo subject, we are now far more open to discussing this sensibly.
Perhaps the last few years have resulted in this – with hardships, loneliness, mental wellness, and self-care top of our agendas, as well as millions of us having to self-isolate during the pandemic, we are now ready to commit to pleasure. Sexual wellness includes therapy sessions, workshops, sexual performance therapies and treatments for sexual health. A plethora of brands and products have entered this marketplace, with the global sexual wellness market expected to reach $125.1 billion by 2026.
Our longing for connection has meant we readily seek out advice, tools, and resources to embrace intimacy. Sex toys have become more mainstream and are now seen as a wellness product. Smile Makers is a brand that is on a mission to make women’s’ sexuality a daily part of their over wellbeing through introducing products from massage oils to innovative sex toys.
Retailers like Sephora and Boots are expanding their offering – Sephora has partnered with female-founded brands Maude and Dame Products, and released their full suite of items—including bath salts, vibrators, massage candles and lubricant. The founders of these brands are inspired to create companies that are purpose-led and to build communities that co-create products with them.
Sexual mindfulness is another trend which is evolving – with stress levels running high, there are new ways to combat anxiety and overwhelm and it just so happens, that intimacy in the bedroom helps! Switching off from pressures and focusing on the pleasures of your body, are a natural way to unwind.
Menopause is no longer taboo
Femtech, which forms part of sexual wellness encompasses apps related to pregnancy, menopause and periods, and smart tech devices like wearable breast pumps and pelvic floor exercise trainers from Elvie, Like most womens’ health topics, menopause was also once considered a taboo subject, something discussed with your mother and girlfriends behind closed doors. New innovations and more conversations about this are bringing this out in the norm. Educating consumers is a way of making this more accessible, and authenticity is a positive movement. With digital platforms like Elektra Health and menopause wellness brands Bonafide, Embr Labs and State Of, more women entering this phase will be able to get the support they deserve.
Male Fertility
There’s also an influx of brands focusing on male grooming, such as the cleverly named SmoothNuts. Male grooming brands have evolved from haircare and body lotion categories to male contraception, making the industry of contraception more evenly distributed among those who identify as men and women. Fertility has generally cantered around women’s health. However, as awareness and education grow, male fertility is set to be placed in the spotlight. Conventionally seen as controversial, there is now an acceptance of male sex toys. A social shift is prompting more men to invest in their sexual wellness, particularly as outdated notions of toxic masculinity are left behind.
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If you would like to discuss how we can help you to develop a brand in the sexual wellness industry, GET IN TOUCH, we would love to speak with you.
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’