Supplements are good for inner beauty. Really, are they any good? Yes, it is a fact. You just need to walk down the aisles in your nearest Holland and Barret store to see the array of capsules, liquids, powders; all the various forms supplements come in.
The next question many of us are asking is what are the benefits to supplementing daily and which ones should we be taking? Against the backdrop of the Covid 19 pandemic, we have taken it upon ourselves to invest in our health and wellbeing, with the wellness category expanding exponentially, as we ensure we look and feel our best. There has been a rise across social media in images and videos of how celebrities and influencers are sculpting their bodies and achieving glowing skin and glossy hair through their diet, supplements, and exercise, inspiring others to do the same.
Capsules, Liquids or Powders?
Let’s start with understanding more about capsules; these come in two formats – hard shells and soft shells. The hard shells tend to be made with gelatine and contain dry ingredients. Soft or gel capsules contain liquid forms or ingredients that have been dissolved in oil. Gelatine is made from collagen which is a protein present in the tissues of animals (typically cows). With a rise in veganism, manufacturers have now started producing vegan and veggie alternatives.
In terms of supplementing with capsules, and which works best, it does come down to your preference based on ease of consumption, taste and size. Sometimes capsules can be difficult to swallow hence why other formats are considered. When taking vitamins in capsule or tablet form, your body needs to break them down into a fine powder before absorbing the vitamins into your bloodstream. As with any other type of vitamin, it’s key to take them with food, as this is kinder to your stomach and aids in better absorption.
Liquid vitamins tend to have the best rating when it comes to absorption as our body absorbs 98% of the nutrients in liquid format. This is because the vitamin can bypass the digestive process and go directly into your bloodstream. Liquid is also preferred over the other formats in those of us that are unable to swallow pills or who would prefer not to take them. It’s also a feasible option for young children. The big disadvantage of liquid vitamins is their short shelf life. They lack preservatives which vitamins tend to break down in liquid, so their shelf life tends to last a month or two before losing its effectiveness.
Powdered vitamins are quite popular as they are convenient and easy to mix into food and drinks. You can adjust the dose of how much you take which can be a pro depending on your needs. Powders tend to have a longer shelf life than liquids and capsules. Like capsules, powdered vitamins must be digested before entering your blood stream which again means that you are not absorbing most of the nutrients in the powder. Like liquid formats travelling with powders isn’t always easy especially if they are packaged in bulky packaging and cartons.
Trends Driving Growth
Whether you are looking to improve the condition of your skin, manage an iron deficiency or boost your immunity, there are numerous brands you can turn to as a solution. Collagen is a growing market – you have probably heard about it or even tried collagen related supplements. Several studies reveal that collagen supplements can slow down the aging of your skin by reducing dryness and wrinkles.
Collagen is a protein that is naturally produced by your body, it keeps your connective tissue and bones healthy, strong and provides structure to your skin. Adding it into your daily diet could boost your overall wellbeing and improve your appearance. Brands like Kollo, Dose & Co, Ancient Brave and Vida Glow all offer collagen in different formats.
Adaptogens have been around for centuries in medical health world, a plant-based substance they help to maintain our stress levels. Ashwagandha, tulsi, turmeric, ginseng and mushrooms provide support with our immune health, fatigue, stress, and anxiety – they are becoming increasingly trendy in the wellness world, and you can purchase them in capsules, powders, and teas. You can add adaptogens in their raw form or as powders to your favourite recipes.
The wellness industry has expanded significantly, particularly over the past two years, as we have prioritised our wellbeing, fitness, and become more aware of improving the quality of our sleep and reducing our stress levels. It is no longer about a ‘one size fits all’ but about understanding our bodies and our genetics, and we are now taking a far more personalised approach to investing in our health.
If you are looking to start a business in the beauty or wellness sector and are looking for expertise, or you have an existing brand and are looking for support to expand your business across the marketplace, get in touch, we would love to hear from you.
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‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
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‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’