ABOUT BEAUTY BY ANE
‘Beauty by Ane is a core multi-functional skincare system to proactively address signs of ageing caused by oestrogen deficient skin through innovative products, inspiring conversations, and education. Skincare should light up our lives, at every age, at every stage and through every chapter. Make healthy skin choices, now and for your future.’
Beauty By Ané targets signs of ageing with time saving simplicity, without overwhelming the consumer. Their products are a gorgeous blend of powerful botanicals with clinically proven ingredients delivering trustworthy formulas. The brand’s mission is to help consumers to feel 100% comfortable and confident in their skin’s appearance as well as with mastering a simple, yet effective skincare routine during the menopause and ageing. All products are vegan, cruelty free and made in the UK.
KEY DELIVERABLES
– A workshop to review and recraft their brand messaging.
THE ISSUE
The brand aims to enhance people’s lives, through instilling confidence in their appearance, with the founder’s back story based on a personal challenge. They approached Bespoke Advantage to support them with crafting their brand messaging.
OUR APPROACH AND RESULTS
We hosted a half day workshop with Beauty by Ane, initially researching this marketplace to gain a more in-depth understanding of their key competitors. We researched key ingredients included in their formulations, to gain a clearer understanding of the benefits and their USP. Working together through the workshop we crafted their brand messaging for their website and social media channels.
NEED HELP WITH DEVELOPING YOUR BRAND?
If you would like to discuss how we can work with you to develop a new brand in the beauty industry or to extend or rebrand your business, or you need help with sales and distribution, GET IN TOUCH, we would love to discuss this with you.
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’