ABOUT BEAUTY BY ANE
‘Beauty by Ane is a core multi-functional skincare system to proactively address signs of ageing caused by oestrogen deficient skin through innovative products, inspiring conversations, and education. Skincare should light up our lives, at every age, at every stage and through every chapter. Make healthy skin choices, now and for your future.’
Beauty By Ané targets signs of ageing with time saving simplicity, without overwhelming the consumer. Their products are a gorgeous blend of powerful botanicals with clinically proven ingredients delivering trustworthy formulas. The brand’s mission is to help consumers to feel 100% comfortable and confident in their skin’s appearance as well as with mastering a simple, yet effective skincare routine during the menopause and ageing. All products are vegan, cruelty free and made in the UK.
– A workshop to review and recraft their brand messaging.
The brand aims to enhance people’s lives, through instilling confidence in their appearance, with the founder’s back story based on a personal challenge. They approached Bespoke Advantage to support them with crafting their brand messaging.
OUR APPROACH AND RESULTS
We hosted a half day workshop with Beauty by Ane, initially researching this marketplace to gain a more in-depth understanding of their key competitors. We researched key ingredients included in their formulations, to gain a clearer understanding of the benefits and their USP. Working together through the workshop we crafted their brand messaging for their website and social media channels.
NEED HELP WITH DEVELOPING YOUR BRAND?
If you would like to discuss how we can work with you to develop a new brand in the beauty industry or to extend or rebrand your business, or you need help with sales and distribution, GET IN TOUCH, we would love to discuss this with you.
‘Thrilled to be working with Bespoke Advantage. They have already done some great things for Hollywood Browzer Beauty in the very short time we’ve been working together. Looking forward to the future!’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’