ABOUT ROYA SKINCARE
‘Roya Skin is founded, together with my sister, based on my personal skincare journey. We believe that we all deserve a skincare regime that allows us to practice self-care. That we all deserve the opportunity to discover new products that not only promise results but that deliver them. That we all deserve skin care that looks beautiful and is kind and respectful to our planet.’
Roya skincare is a brand developed by two sisters that is committed to quality skincare products that deliver results for sensitive skins without compromise. Their target audience are those suffering with sensitive, and problematic skin. The ingredients used are designed to support your skin’s recovery process, maintaining the health of your skin’s natural barrier.
– Developing a clearly defined brand strategy, vision, mission, brand messaging, pricing, cash flow statement for Roya Skincare.
Roya skincare approached us to help them to create their brand strategy, pricing, and brand messaging.
OUR APPROACH AND RESULTS
We conducted market research on the sensitive skin marketplace, reviewing their key competitors. Roya wanted to use rich and beneficial ingredients that are suitable for all types of skin, it was also important to conduct research on which ingredients are most effective.
We developed their brand strategy, their vision, mission and brand messaging. We established their pricing strategy and their cash flow forecast.
NEED HELP WITH DEVELOPING YOUR BRAND?
If you would like to discuss how we can work with you to develop a new brand in the beauty industry or to extend or rebrand your business, or you need help with sales and distribution, GET IN TOUCH, we would love to discuss this with you.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’