‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
Success Highlights
Worked 1-2-1 and through our coaching and mentoring programme, with Karen, the founder of Jinmee, to develop this Korean skincare brand. The brand launched to market in November 2018, five months later.
We started with conducting market and competitor analysis. We then proceeded to develop their marketing strategy and plan, marketing campaigns, and supported them with the development of their branding, copy writing, product development and their pricing strategy. We worked with them to conduct market research to validate their idea pre-launch. We coached them on pitching to retailers, how to develop a winning brand presentation, how to approach retail buyers, journalists and influencers and on their launch to market strategy.
The Issue
Karen was a fashion designer with a successful fashion range ‘Yuki’ available through Topshop at the time. She had already launched a Korean skincare platform, K-Beauty Bar, comprising of a collection of hand-picked Korean skincare brands available online and through TopShop. In addition to this she had also identified a great idea for developing her own Korean skincare brand.
Karen hadn’t developed a beauty brand before, she was challenged with a lack of time due to running two other companies and was looking for a specialist beauty brand company to guide her in how to turn her ideas into a commercial reality.
THE APPROACH AND RESULTS
1-2-1 Coaching, and mentoring – As Karen had never developed a beauty brand before and was challenged by the amount of time she had available, we decided to work together 1-2-1 and through our coaching and mentoring programme, designed bespoke to Karen’s needs, this included
Competitor and market analysis – Bespoke Advantage started by analysing competitors and trends across the Korean Skincare industry. We needed to understand the trends, key competitors and their strategies, before deciding how to proceed.
Marketing strategy and marketing plan – We created a comprehensive marketing strategy which included defining goals and objectives, brand positioning, developing their marketing plan and marketing campaigns, advising on the development of their website, promotions and events including key beauty awards, PR and influencer marketing.
Branding, product development and pricing – We advised them on their design, copy, brand naming, regulations, product registration, and on their pricing strategy.
Market research – It is imperative to conduct market research prior to launching a brand, once the branding had been developed, we set up an afternoon with consumers to conduct market research, which we then fed back into the development of the brand.
Retail strategy – Key to the success of a brand is how to launch your brand to market. With contacts across the retail industry, we connected Jinmee to buyers, retailers and etailers, coached Jinmee on how to create a strong brand presentation, what retail buyers are looking for and how to approach their retail strategy.
If you would like to discuss how we can support you with developing and growing your brand across the marketplace, GET IN TOUCH, we would love to discuss this with you.
As a beauty and wellness consultancy, we develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure neatly packaged up to deliver you commercial results. We design brand identities and visual elements, manage your product development, build your go-to-market strategies to help you to engage with your ideal customers.
We are proud to support our clients from different regions of the world – from Saudi Arabia, to Dubai, Sri Lanka, Africa, Australia, the US, Canada, Europe and the UK – from entrepreneurs, to multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies. And we work with you across the retail sector, and the professional sector, including the hair care market, professional nail care market, spas, salons, hotels and the aesthetics market – here’s a snapshot.
If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
As an international beauty and wellness consultancy, we are proud to work alongside clients from different regions of the world – Saudi Arabia, Dubai, Sri Lanka, Africa, Australia, Canada, US, Europe and the UK . We love collaborating with entrepreneurs, multi-award-winning beauty and wellness brands, retailers, investors, distributors, embassies and trade bodies across the retail sector, and the professional sector, including those selling into the hair care market, hotels, spas, professional nail care market and aesthetics market.
If you need support with devising a new strategy, developing a new product range, designing your packaging or rebranding your current product range, managing your PR, or with planning your market-entry into international markets, get in touch, we would love to hear from you.
Bespoke is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience and contacts significantly contributed the success of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.
Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars for my clients looking at how to enter the UK market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been very positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’