2020 was marked by a massive shift in online shopping. Online sales soared 46% year on year, with the pandemic changing consumer shopping behaviour. Whilst the traditional way to promote your brand would be through retail channels, times have changed, and now ecommerce development is elementary to success.
Many a start-up brand started with e-commerce development first, then launched into bricks and mortar. Launching online and transitioning into bricks and mortar, requires a very strong marketing strategy. Key to your consideration:
If you are looking to develop a brand in the beauty, spa or wellness industry or you have an existing brand and you are looking for support with your strategy, get in touch, we would love to hear from you.
Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.