2020 is the year that will go do in history books as the year of the pandemic. The year where we learnt to Live online. The year when regardless of what business you ran, if you didn’t have a strong online presence, now was the time to invest in this. Online sales soared 46% year on year, with the pandemic changing consumer shopping behaviour forever. In the beauty industry, it was also the year when beauty retailers invested in AR and VR, particularly for categories like colour cosmetics, enabling consumers to make choices about colour – from lipsticks, to foundations.
Many a start-up brand started with e-commerce development first, then launched into bricks and mortar. Launching online and transitioning into bricks and mortar, requires a very strong marketing strategy. Key to your consideration:
If you are looking to develop a brand in the beauty, spa or wellness industry or you have an existing brand and you are looking for support get in touch, we would love to hear from you.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’