Launching a Men's Grooming Brand - Bespoke Advantage

Launching a Men's Grooming Brand

The Beauty Launch Pod Show shares insights, know-how and advice from industry experts on how to develop a successful beauty business.

Janet interviews beauty brands, retailers and experts across the beauty industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector.

In this podcast we cover marketing, product development and retail as well as how mindset, positive psychology and your health and fitness are critically important to building a successful business. We aim to educate, inspire, and showcase people who are doing incredible things across the industry.

Through sharing experiences and stories of how people go about launching their beauty brands and how retailers are adapting to accommodate the changes in the marketplace, we can help those on a similar path make things happen. This week we are talking to Luke Swenson the man behind launching Australia’s first men’s grooming brand for beards – The Bearded Chap.

Luke is the founder of The Bearded Chap a premium men’s grooming brand crafted from natural ingredients. He founded the brand in Brisbane, Queensland, Australia in 2013, as Australia’s first beard grooming company.

Luke tried experimenting with all types of lotions and potions to try and stop the dreaded itch and beardruff. Most left his beard feeling greasy, so he decided there had to be something better to tame his wild beard. The brand offers a  comprehensive selection of men’s grooming products  –  from  hair, to beard, and body products. Now available in over 51 countries globally, including in New Zealand, Europe, Canada and the USA.

Listen in as Luke shares more on

  • His background prior to launching the brand
  • Why he launched the brand
  • His journey to achieving success over the past ten years and where you can buy The Bearded Chap
  • What’s happening in the world of men’s grooming

You can follow Luke and The Bearded Chap on the following channels