In the ever-evolving beauty industry, staying ahead of the game is important. The beauty and wellness industries are ever evolving with new innovations popping up across social media on a daily basis. Regardless of how frequently brands launch new products, consumers happily adopt those they love, fuelled by the latest videos on TikTok, YouTube and Instagram.
But how do you know which trends consumers are going to love? Good question. To kick off 2024, we are sharing the latest trends taking this year by storm. From mushrooms in skincare to aromatherapy and wellness.
Upcycled and refillable products
Consumer interest in sustainability has been growing for decades, and whilst sustainable products have long been a smart choice for consumers, soon they will be the primary one. As sustainability becomes more prevalent in makeup, skincare, and beauty accessories, we are likely to witness a surge in consumers adopting these eco-friendly practices for their perfumes.
A new era of scents created from upcycled ingredients could be about to change the way we smell forever. With 65% of consumers expressing a desire for more environmentally responsible scents, as reported by fragrance company Firmenich, pursuing this direction makes both ecological and financial sense. Brands that prioritise reduced packaging waste and lower carbon footprints can attract a broader audience.
Smart Beauty Devices
Beauty devices are designed to amplify the results of skincare formulations. Whether you want to define cheekbones, reduce visible wrinkles, or tackle a frustrating skincare problem like acne or rosacea, there is a beauty device that fits the brief. The rise of smart technology has influenced various aspects of our lives, and beauty is no exception. In 2024, smart beauty devices will take centre stage in our daily routines. These innovative gadgets will leverage artificial intelligence (AI) and machine learning algorithms to enhance our skin care and hair care regimens.
Mushrooms
Mushroom extract is set to take centre stage as the new trending ingredient of 2024. A 2020 study in the International Journal of Medicinal
Aromatherapy
Scents that elevate moods and add a thoughtful moment to routines will become more popular. There will be a shift towards self-care products that promote overall wellness, whether in or outside the home. Aromatherapy will be infused into the bath and body segment in the future. Additionally, solutions to combat stress, improve mood, promote sleep, and energize the mind will be in high demand.
Diversity and Inclusion
It’s no secret that diversity has been a major topic for the personal care and cosmetics industries. From advertising that perpetuates unrealistic beauty standards to products that complement diverse shades of skin, today’s consumers are making it clear that exclusivity is no longer acceptable. A 2020 study by Business of Fashion and McKinsey & Company found that two-thirds of consumers consider themselves ‘belief-driven buyers,’ where a brand’s values matter just as much as the products they’re selling.
Brands are now becoming more aware of this and including this in their product development strategies.
Anti – aging skincare
As people continue to seek ways to maintain their youthful appearance, and skin health, anti-aging cosmetics are gaining significant popularity within the personal care sector. Cosmetics brands manufacture products that contain ingredients like retinol, hyaluronic acid, peptides, and vitamins to reduce wrinkles and other signs of aging. Procedures such as chemical peels, microdermabrasion, laser therapy, and dermal fillers are becoming more popular to combat aging.
Innovative skin treatments, like microdermabrasion stimulate collagen production, resurface skin, and provide noticeable rejuvenation effects. Additionally, handheld devices that utilize LED therapy, microcurrents, and radiofrequency promote skin rejuvenation. This allows consumers to perform non-invasive treatments at home.
As you can see, there is a lot happening in the beauty industry, and plenty of opportunities to support you in driving your growth! Wishing you a successful year in building your brand across the marketplace.
Bespoke Advantage is a London based brand consultancy specialising in working with award-winning brands, retailers, investors, trade bodies and embassies to support you in developing and growing your brand across the marketplace. If you are looking to launch a brand in the industry, or for support in expanding your brand across markets, get in touch, we would love to hear from you – Get in touch.
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’