The Beauty Launch Pod Show shares insights, know-how and advice from industry experts on how to develop a successful beauty business.
Janet interviews beauty brands, retailers and experts across the beauty industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector.
In this podcast we cover marketing, product development and retail as well as how mindset, positive psychology and your health and fitness are critically important to building a successful business. We aim to educate, inspire, and showcase people who are doing incredible things across the industry.
Through sharing experiences and stories of how people go about launching their beauty brands and how retailers are adapting to accommodate the changes in the marketplace, we can help those on a similar path make things happen.
Janet catches up with Jacque Gibson to talk nutricosmetics and inner and outer beauty.
Jacque is the founder of Beauty Foods an award-winning nutraceutical brand that is frequently featured in the press. Beauty is no longer about how we look, but it is also about how we feel. Ingestibles and nutricosmetics are a key beauty trend and Beauty Foods is very much aligned with how the beauty industry has evolved.
Beauty, wellbeing, health and fitness have merged, and our focus has switched from enhancing our looks to developing a balanced lifestyle that focuses very much on inner and outer beauty.
Listen in as Jacque shares
* How she transitioned from being a creative director in trend forecasting to launching Beauty Foods, a brand centered around achieving inner and outer beauty
* How nutricosmetics targets beauty from within for lasting results, and is already part of a mainstream market in Europe and Asia and is forecast to reach $1.3 Billion by 2023
* How this is a multi-tasking product that destresses you whilst providing you with collagen and vitamins critical for developing healthy hair, skin and nails
* How she launched her brand to market across the US through major trade shows in LA, where they were promoted as the next revolutionary beauty product and the importance of being niche and differentiating yourself in the market
* How she got her brand into luxury hospitality and spas around the US and how they are focusing more on becoming a direct-to-consumer brand
Follow Jacque on her website
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’