The Beauty Launch Pod Show shares insights, know-how and advice from industry experts on how to develop a successful beauty business.
Janet interviews industry experts, beauty brands and retailers to discover how they have developed their beauty businesses. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this industry. In this podcast we cover marketing, product development and retail as well as how mindset, positive psychology and your health and fitness are critically important to building a successful business.
We aim to educate, inspire, and showcase people who are doing incredible things across the industry. Through sharing experiences and stories of how people go about launching their beauty brands and how retailers are adapting to accommodate the changes in the marketplace, we can help those on a similar path to make things happen.
In this 1st episode Janet interviews Annie Tevelin. Annie is the founder of a 100% vegan, cruelty-free, fragrance-free, skincare brand called SkinOwl.
SkinOwl’s mission is to educate you about your skin and to deliver the best products, so that skin care can be the catalyst to caring about every genuinely important facet of your life.
Having struggled for years with her own skincare problems, Annie decided to take matters into her own hands and to develop a brand that could help her to solve her skincare problems. She transitioned from being a professional makeup artist on commercial and music video sets to the founder of a successful beauty brand.
Listen in as she shares
* How she equipped herself with the knowledge she needed to make this transition
* How authenticity sits at the heart of her brand, and how this has helped to propel SkinOwl forward
* What SkinOwl stands for and how Annie wanted to create a brand that was inclusive and invited customers to ask questions and receive quality advice that helped them to improve their skin and to feel great
* How she built her brand from a simple Facebook group, into breaking into retailers across the states and internationally
Follow Annie on her website
and on social media
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’