From Make-Up Artist to Beauty Brand - Bespoke Advantage

Make-Up Artist to Beauty Brand

The Beauty Launch Pod Show shares insights, know-how and advice from industry experts on how to develop a successful beauty business.

Janet interviews industry experts, beauty brands and retailers to discover how they have developed their beauty businesses. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this industry. In this podcast we cover marketing, product development and retail as well as how mindset, positive psychology and your health and fitness are critically important to building a successful business.

We aim to educate, inspire, and showcase people who are doing incredible things across the industry. Through sharing experiences and stories of how people go about launching their beauty brands and how retailers are adapting to accommodate the changes in the marketplace, we can help those on a similar path to make things happen.


In this 1st episode Janet interviews Annie Tevelin. Annie is the founder of a 100% vegan, cruelty-free, fragrance-free, skincare brand called SkinOwl.

SkinOwl’s mission is to educate you about your skin and to deliver the best products, so that skin care can be the catalyst to caring about every genuinely important facet of your life.

Having struggled for years with her own skincare problems, Annie decided to take matters into her own hands and to develop a brand that could help her to solve her skincare problems. She transitioned from being a professional makeup artist on commercial and music video sets to the founder of a successful beauty brand.



Listen in as she shares
* How she equipped herself with the knowledge she needed to make this transition
* How authenticity sits at the heart of her brand, and how this has helped to propel SkinOwl forward
* What SkinOwl stands for and how Annie wanted to create a brand that was inclusive and invited customers to ask questions and receive quality advice that helped them to improve their skin and to feel great
* How she built her brand from a simple Facebook group, into breaking into retailers across the states and internationally
Follow Annie on her website
and on social media