Today, the beauty and wellness industry is big business, with an array of brands, covering all categories, developed by large power houses, indie brands, celebrities and dermatologist. As part of International Women’s Day, we want to recognise and celebrate women who support us looking good and feeling great!
Charlotte Tilbury – When it comes to creating Hollywood-inspired makeup, no one does it quite like Charlotte Tilbury. Her two-decade-long career as a celebrity makeup artist has seen her work with the likes of Nicole Kidman and Kim Kardashian.
However, despite her decades of experience, it wasn’t until 2013 that she launched her long-awaited beauty line. In addition to being an amazing make-up artist Charlotte is also a long-time ambassador for Women for Women International, a charity that helps female survivors of war rebuild their lives. In 2019 she pledged £1million to fund their projects, and she continues to support them via ongoing initiatives and collaborations.
Jo Malone – We all love a Jo Malone candle and scent, and who doesn’t like receiving one as a special gift?! The fragrance legend has over 20 years’ experience in the business. Initially she trained as a facial therapist but fell in love with fragrance whilst working from her skincare clinic. Discovering a talent for creating beautiful, scented products by hand in her kitchen in 1993, word of mouth for her lovely potions spread quickly and so the brand grew. It was such a success that she sold it to Estee Lauder in 1999, and she continued to support Estee Lauder with the brand up until 2006, when due to breast cancer she decided to step away. From 2006 to 2011, she had a non-compete agreement with Estee Lauder for five years, preventing her from starting up another fragrance brand. In 2011 she launched her second brand, Jo Loves, which is once again another successful brand.
Nails Inc is a renowned nail polish brand created by Tatler’s fashion editor Thea Green. She realised that the UK was lacking in professional, high quality nail services for professional women with time constraints. Now with a portfolio of more than 150 polish colours and special effects and celebs like Alexa Chung and Victoria Beckham creating their own collections, the brand has come full circle with a growing presence in America.
Real Techniques was created by Sam and Nicola Chapman, a.k.a. the nieces of Princess Diana’s makeup artist Maggie Hunt. After achieving big-time YouTube fame via their channel Pixiwoo, the makeup artist sisters launched their brush line in 2011. It is now available in all well-known retailers.
Trinny London no surprise that Trinny launched a beauty brand, or that it has quickly established itself as a success in the industry, becoming a must-have in our makeup bags within just a few years of launching back in 2017. Trinny’s stackable products are what the brand’s best known for, but one Trinny London buy that has officially reached iconic status is the hero BFF SPF 30 Cream skin perfector, a cosmetics-skincare hybrid that promises to give you a flawless glow whilst helping to protect your skin day-to-day.
Have a great idea for creating your own brand? 20% off BeautytoLife – Our BeautyToLife online platform was developed to support you in bringing your ideas. Based on years’ of experience in the industry, this is an online program, with the benefit that you can dip into this wherever you are based in the world, at your own pace, to develop your brand. We are offering you 20% off for the month of March, to celebrate International Women’s Day – Beauty To Life | Beauty Accelerator Program
What’s included:
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’