Developing my accelerator program came about by chance, like a lot of good things do.
Based in the UK, I was approached by clients in Albania who wanted to develop a waxing brand, they hadn’t developed a beauty brand before and weren’t sure where to start or how to go about it. As they were in Albania, and I was in the UK, meeting up on a regular 1-2-1 basis to coach them in how to do this, wasn’t an option. Equally drafting a document, and handing this over to them to follow, wasn’t the most helpful way in which to advise them.
So instead, I agreed to coach them online, on how to develop their waxing brand from an initial concept into a finished product over a 6-month period. This was supported by documents, templates, coaching and accountability calls to keep their momentum going and to guide them on how to go about things. They achieved their result in launching their brand, and we had a lot of fun along the way.
The benefits of working in this way, is that you don’t have to do this alone. You can connect with others, ask questions, learn and feel motivated and supported along the way. And you can do this from your home, your office, anywhere in the world. This provides you with greater ease, speed and momentum as you connect with other beauty brand founders who are going through the same journey as you.
Practical and Experiential
This is a practical program, drawing upon all my experience gained over the past 20 years’, experience I have applied to developing many beauty brands and products for retailers and companies.
I have designed this so that you have the time to implement what you learn. Not only will you be learning about marketing strategy, branding and product development from me, but you will have the opportunity to put this into practice, by developing your own marketing strategy and branding for your beauty brand. You learn best by acting upon what you learn – with the support of a community of like-minded people around you.
Flexible with Proven, Practical Tools
I know that you are busy. Whilst there is a logical order to the 6 individual modules, and our group coaching and accountability calls take place on set dates, everything is recorded. This means that if you need to skip a module due to other commitments, you can jump into the next module with us and return to what you have missed when you have the time.
I have developed beauty brands for many companies, working across global markets, so I am teaching you what works and what doesn’t work and what gets you the results you need. Everything included in BeautytoLife is there because it brings about results for companies and clients. You are applying proven, practical tools.
A snapshot of how the program works
* We have a course website for participants only, where you can access all the material at your convenience.
* There are 6 individual modules, each module is specific to a stage in developing your beauty brand.
* Each session includes teaching time from me, Q&A, spotlight coaching and exercises that get you to apply what you are going to learn.
* You can attend our calls live, or you can watch or listen to a recording that will be sent to you within 24 hours of the live call.
* In addition to our module calls, there are 2 bi-monthly coaching and accountability calls, where you can bring your questions and receive real-time support and feedback. If you can’t attend live, questions can be submitted ahead of time to be included in the recording.
* Each module includes a video, PDF’s, templates, a collection of rich materials, including webinars and guest expert interviews.
* We have a private, online discussion forum where you can share your success and learnings and keep the conversation going between our calls.
* If you want ongoing support, after the course ends you have the option to join a smaller group where I will provide group meeting materials that support you in going deeper into each topic. These groups are arranged around geographic locations whilst ensuring that there is no competition between the groups.
Sounds Interesting? Then get in touch … I hope this provides you with more clarity. If you are thinking of developing a beauty brand but you don’t know where to start or what to do, or you have an existing beauty brand and you are wondering how to grow your brand across channels and markets, book in for a Beauty Audit Call and let’s discuss how together we can make this happen!
‘Thrilled to be working with Bespoke Advantage. They have already done some great things for Hollywood Browzer Beauty in the very short time we’ve been working together. Looking forward to the future!’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’