Success Highlights:
• Defined the Brand Identity for Petra to include their Vision, Mission, Brand Values, Brand Story, Brand Promise and Brand Messaging.
• Designed a brand book that succinctly presents the brand to internal and external parties, including photographers, videographers, web developers, advertising agencies, retailers and landlords, ensuring consistency of branding across all touch points.
If you would like to discuss how we can support you with developing and growing your brand across the marketplace, GET IN TOUCH, we would love to hear from you.
The Issue:
Founded in the UK launched in Dubai, Petra is a pioneering premium, skincare brand, offering a diverse range of products formulated with the exceptional properties of Dead Sea Minerals, renowned for restoring skin health.
In 2012 Petra opened their first location in Dubai Marina Mall and has continued to grow exponentially across multiple locations in shopping malls across Dubai, with the support of over 50 expert skincare specialists.
Petra had a strong vision for their brand but needed support with refining the look and feel of their brand, and with crafting their brand identity, as they continued their trajectory growth across the UAE and other markets.
Our Approach & Results:
• We started by deep diving into the ethos of the brand, their customers and their vision.
• We reviewed their competitors, their product range, pricing and positioning.
• We created their Brand Identity.
• We presented them with six concepts for the look and feel of their brand book before agreeing upon one direction which we continued to refine as their new Brand Identity.
• This was packaged up succinctly into a smart brand book, that conveyed their values, messaging, story, product range and fixtures, to be shared with future landlords as they expanded into retail outlets.
If you would like to discuss how we can support you with developing and growing your brand across the marketplace, GET IN TOUCH, we would love to hear from you.
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’